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November 2020 – Yell is delighted to announce the launch of a new collaboration with Amazon which will enhance the opportunity for millions of the UK’s small and medium business enterprises (SMEs) to be found by end consumers, using Alexa-enabled devices.

In today’s challenging environment, it’s important that end consumers can search for and find business details about SMEs in various channels, including Alexa. Simply say “Alexa, I need a local plumber’’ or ‘’Alexa, can you recommend a local hairdresser in Manchester?”

From October, over 2.5m of Yell customers in the UK are discoverable via Alexa. The rich content includes consumer reviews, opening hours, images, and other business information.

This agreement adds to similar arrangements that Yell has in place with Apple and Bing as Yell looks to build out the value it provides to all businesses listed on; the UK's No.1 online business directory1.

Claire Miles,...

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