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Leading online research specialist, eDigitalResearch, today launches its new brand identity to reflect the changing market need for commercial actionable insights from data. The company is moving from a ‘death by PowerPoint’ mentality to a more strategic focus for business. Its new strapline, ‘for informed direction’, aims to demonstrate the insight and intelligence that businesses can gain from its broader and integrated research offering, which results in improved bottom-line profitability.

With businesses recognising that online market research is a more cost-effective, fast and accurate way of gaining insight to empower business decisions, eDigitalResearch has rapidly expanded its business and wanted to refresh its website and brand to appeal to a growing blue-chip client-base. The company has continued to invest in a growing team of specialist researchers to provide quality measures and actionable insights for business.

The new brand identity has a...

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