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The Blends’ Room pop-up for Garnier

In their latest playbook, iD demonstrates how brands can create memorable experiences, brand engagement and advocacy during the most potentially lucrative part of the year. With clear examples and step-by-step guides, the UK’s leading experts in brand experience and retail theatre, show businesses how easily pop-ups can be done.

As brands start to come back to life many are already looking ahead to what the winter season holds. With so many key dates in the calendar – from Black Friday to the lucrative Christmas period – now is the opportune time to engage customers with a never-before-seen experience; something that’s worth leaving the house for.

But the question for many brands is this: how can you create an experience that stands out from the crowd? According to iD’s new brand experience playbook, the answer is pop-ups.

As a leading experiential marketing agency,...

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