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LONDON – November 26th 2014: idio, the leading Content Intelligence platform, today announced it has raised $6.2m in Series A funding, led by existing investors Notion Capital with participation from Juno Capital, Quayle Munro, Hansa Capital and several leading European angel investors. This funding follows an earlier round of $2.3m in April 2013, bringing total investment to $8.5m. idio has seen 175% revenue growth in the US market over the past 12 months, and the new capital will primarily be used to build on this success with rapid sales and marketing expansion.

In the last 3 years, buyer behavior has changed irreversibly, with prospects typically completing 57% of their journey before ever engaging a salesperson (Google & CEB). As a result, content now underpins the entire customer experience, with organisations investing over $44bn a year in content strategy, production and distribution...

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