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Proton Cars (UK), one of the UK’s leading automotive brands, has appointed creative agency Xcetra Media and digital marketing agency itineris to deliver a major new online project. Itineris and Xcetra are developing more than 80 individual websites for Proton’s UK dealerships. The itineris i.content® content management system will enable Proton to provide each member of its UK network with a local website which is tailored to the individual requirements of each dealership whilst retaining a corporate feel. Xcetra has been working with Proton since March this year, providing creative solutions on a range of offline and online projects.

Proton Cars relies heavily on its dealer network to secure UK sales as well as reinforcing its brand identity. Simon Park is Proton Cars (UK)’s general manager for sales & marketing; “The core Proton website (proton.co.uk) was redesigned in 2007 and since its re-launch has been successful in generating brochure and test drive enquiries....

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