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Mark Cushway

Does doing your duty mean doggedly pursuing an aim even if the evidence around you, and the opinions of others are telling you otherwise?

Current affairs often centre on the issue of whether someone in a prominent position is doing their duty, or whether their interpretation of this duty is correct when it comes to making important decisions.

Mark Cushway, leadership expert, entrepreneur and motivational speaker, explains, "“The thing about duty is that it is not simply a noble cause to be pursued at any cost. If a leader fails to adapt, then they are failing in their duty.”


“Leaders find themselves at the sharp end when it comes to making tough decisions. This can be emotionally and mentally demanding.”

These can be decisions involving firing staff or setting out bold, new strategic directions, which come with risks attached.

“Taking a measured...

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