Proxama, the leading developer of mobile contactless payments and near field communications (NFC) technology, has announced that it has acquired proximity marketing specialist Hypertag.
Proxama will retain the Hypertag brand in the deal as well as incorporating members of the Hypertag senior management team and key staff into the new set-up. Neil Garner will hold overall responsibility for the group. Jonathan Morgan, currently Managing Director of Hypertag, will join Proxama with immediate effect and will be responsible for integrating the two businesses, providing continuity for existing Hypertag customers.
Hypertag will become a division of Proxama to focus on delivering proximity marketing campaigns for international brands such as Nokia, Ford, O2 and BP. It will now also be able to add NFC technology to its Bluetooth Marketing and Wi-Fi propositions.
The Proxama brand will lead on the creation of technology services for NFC...