THE TRUTH ABOUT SOCIAL FRIENDSHIPS: BRITS COUNT JUST 5% OF THEIR SOCIAL MEDIA FOLLOWERS AS ‘CLOSE’ FRIENDS
- Brits have an average of 100-200 followers on social media, however in reality consider just 3-5 of them as ‘close’ friends
- 69% desire more face time with friends over connecting on social media (11%)
- Social media the booster – 23% claim it takes just 10-25 likes to increase confidence
Research commissioned by Diet Coke has found that Brits have an average of between 100- 200 social media followers, yet only 3-5 who they would consider ‘close’ friends offline.
The research*, commissioned to celebrate Diet Coke’s Get The Gang Back Together campaign, also found that despite the continued dominance of social media, what we all really yearn for is quality face to face time with our friends and when...