With Mother’s Day quickly approaching on Sunday 11th March, children across the country, young and old, will be rushing out to purchase gifts for Mum.
Our spending behaviour is often studied, and this celebration is no different. Research has shown that men are much more likely to part with their hard-earned cash in aid of Mother’s Day, when compared to any other day during the year. But is this what Mum’s really want? Or would they prefer a thoughtful, beautifully presented gift that truly shows your appreciation. Along with so many others, we say it’s the thought that counts, and here’s why:
Spending more money doesn’t make it more thoughtful.
A recent study by Mintel found that on average, sons spent just over £40 on a Mother’s Day gift, when compared to just under £29 for daughters. Whilst on first inspection this might suggest men showed more generosity, looking closer reveals a telling reason why this is the case. Almost a quarter...