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Georgia, one of the world’s oldest winemaking countries and a rising star in the UK wine scene, is now easier to reach. EasyJet and British Airways have started new direct routes to Tbilisi from the UK, opening a gateway to one of the most exciting and soulful destinations for lovers of food, wine, and culture.
For curious travellers and wine aficionados, this is an exciting opportunity to discover a country where ancient traditions meet modern expression—especially through its world-renowned wines.
“Whether you're a culture-seeker, food adventurer, or wine lover, Georgia is a revelation”, says Master of Wine Sarah Abbott, who leads the Wines of Georgia UK campaign. “The hospitality is heartfelt, the landscapes are breath-taking, and the wines are some of the most distinctive and authentic you’ll ever taste.”
And if you can’t visit Georgia directly, now is the time to try its wines available on UK shelves. From supermarkets such as M&S and Waitrose, specialist...

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