UK’s first bamboo Oral-B compatible toothbrush head launches

More than 30 million UK electric toothbrush users could now switch to a lower-plastic alternative with the launch of the first bamboo head designed to fit Oral-B handles.

Truthbrush, the women-owned B Corp known for quietly disrupting the oral care category through design-led innovation, has launched the UK’s first bamboo electric toothbrush heads compatible with Oral-B handles.*

Electric toothbrush heads are typically replaced up to four times a year — creating a constant stream of largely non-recyclable waste. The new bamboo heads, made with 100% castor oil bristles, offer the lowest-plastic alternative to a product replaced — and largely thrown away — approximately every three months. The only plastic component is the bristles, which are made from a castor oil–derived bioplastic rather than conventional fossil fuel–based plastic.

Unlike static brush heads, the Oral-B*** system relies on a compact, high-speed rotating mechanism — making it a technically complex challenge to redesign using alternative materials. The launch builds on the company’s earlier development of its own design-led solid bamboo heads for Philips Sonicare electric toothbrushes****, extending its approach to a significantly larger segment of the market.

Rather than asking consumers to switch devices, the product is designed as a direct replacement — a small, easy swap of a high-frequency purchase product.

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*Excludes iO range
** Around 59% of UK adults use an electric toothbrush (UK Adult Oral Health Survey 2021)
*** Oral-B® is a registered trademark of Procter & Gamble Company. This product is not made by or endorsed by them.
**** Philips Sonicare is a registered trademark of Koninklijke Philips N.V. This product is not made by or endorsed by them.

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WHERE TO BUY

Pack of 2 bamboo heads – £11 RRP
Year’s supply (4 heads) – £20 RRP
15% discount available via subscription

All available at www.thetruthbrush.com

Wider retail rollout planned across the UK and internationally throughout 2026.

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ABOUT TRUTHBRUSH

Truthbrush is a small UK-based oral care brand founded by two friends — a fashion buyer and a doctor. Known for its design-led approach, the company creates award-winning lower-impact alternatives to everyday oral care products.

Truthbrush is proud to be:

B Corp certified
Women-owned
1% for the Planet member
Fellow of the School for Social Entrepreneurs

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Samples available for review. High-resolution images and additional information available on request.


MEDIA CONTACT

Cat Beech
Co-Founder, Truthbrush
cat@thetruthbrush.com

Instagram: @the_truthbrush