ONLINE LENDER QUIDIE UNVEILS NEW MARKETING PUSH

London 14th August 2017: Croydon based online lending company, Quidie has launched a new digital marketing campaign to support sales of its new low rate short term loan products (of up to £1,000 with a fixed interest rate of 180%*) which are available to qualifying UK consumers exclusively online via the website

The new campaign includes a 40 second video ad starring up and coming rapper and actor Craige Middleburgh. In the urban setting of the ad, Craige directly addresses the anomaly affecting most short term loan users, who when asked, declare that loan interest rate is the most important determining factor in taking out a loan when in reality when they need a loan they tend to stick to their existing provider however bad that loan rate might be. The video is being promoted on YouTube via in steam and display as well as via paid promotion on social media.

In addition, a comprehensive digital advertising campaign comprising football-themed Quidie banners has been produced to dovetail with the football transfer window. These ads are being promoted via sports websites and football fansites.

London-based Integrated Marketing Agency Brandnation was responsible for all campaign creative and production. Brandnation is also handling all supporting PR and Social Media activity for the campaign.

According to Quidie Managing Director, Morisso Taieb, “At Quidie we want to start shaking up the online loan market. We’re a responsible, completely transparent lender offering what we believe is the lowest interest rate on the market in this sector. The idea of the marketing campaign is to start making the million plus UK consumers that regularly take out short term loans aware of our highly competitive offering, compared to the that of the more heavily marketed and established short term loan brands. We have a simple, highly competitive proposition that is quick and easy to access and has no nasty small print.”

*REPRESENTATIVE EXAMPLE:
Amount of credit: £300 over three months. Interest £92.85. Interest rate: 180% pa-fixed. Three repayments of £130.95. Total amount payable: £392.85. Representative APR 423.80%.

ABOUT QUIDIE

Quidie (www.quidie.com) has been a feature of the UK online lending market since its launch in 2014.

Credit is subject to authorisation by the Financial Conduct Authority. Firm Ref Number 6774141.

For further information contact Brandnation: 0207 940 7170 / mark@brandnation.co.uk