From the Queen to Wayne Rooney, Auto Trader reveals how having a famous owner can increase the price of a car by up to 241%

A Bentley Mulsanne belonging to Her Majesty went on sale priced £200,000 - more than double what the same make and model would normally cost
A Lamborghini Diablo once belonging to Jamiroquai’s Jay Kay was listed for a whopping £550,000
At the more affordable end of the scale, a Bentley Continental owned by Ryan Giggs was sold for £34,950

Even though most people lack the stratospheric salaries of top footballers and entertainers, it’s still possible to get a taste of their luxury lifestyles, with many celebs choosing to list their cars for sale online. But how much does the kudos of having a celebrity owner add to the asking price? Auto Trader, the UK’s largest digital automotive platform for new and used cars, reveals ten of the most popular celebrity cars listed through its site and how much they were listed for, compared to their non-famous equivalents of the same make, model and year.

Results show that a car that has been owned by a celebrity can be listed for up to 241% more. A special edition Bentley made to commemorate the Diamond Jubilee that was used to transport the Queen to her first cabinet meeting with David Cameron, was listed on Auto Trader for £200,000, compared to £87,000 for another of the same models from that year.

A Lamborghini Diablo that featured in Jamiroquai’s Cosmic Girl video and was owned by lead singer Jay Kay went on sale for £550,000. That particular car was one of only 16 in the world but the model that succeeded it starts at almost half that amount. The biggest markup for a celebrity car, however, was Katie Price’s 2011 Range Rover SE Vogue, famous for its hot pink hue and Swarovski-embellished clock, that went on sale at a massive 241% markup. This is followed by another Range Rover gifted to Prince William, which he used to pick-up the newborn Prince George from hospital. Despite similar models going for £46,000, his was initially listed at £150,000.

Conversely, a Rolls Royce Corniche III, owned by the late film director Michael Winner, which he famously purchased to celebrate accumulating £6 million worth of debt, was listed for the relatively bargain price of £69,950. Whoever purchased it made a savvy investment, as a 1992 model now sells through Auto Trader for a cool £132,950.

Erin Baker, Auto Trader Editorial Director, said: “Whether you’re a popstar, a Premier League footballer, or even Her Majesty The Queen, Auto Trader continues to be the number one destination for selling your car. But we’ve also made it even easier to buy your next car too, with our new search by monthly price tool. Car finance deals have made car ownership a realistic prospect for many drivers, but it’s also increased choice across both new and used cars, surprising buyers with cars they may have first thought unaffordable including the cars previously owned by the rich and famous.”

With Auto Trader’s car finance calculator, drivers can check which celebrity car they can afford through its unique search by monthly spend feature.

About Auto Trader

Auto Trader Group plc is the UK and Ireland’s largest digital automotive marketplace. Auto Trader sits at the heart of the UK’s vehicle buying process and its primary activity is to help vehicle retailers compete effectively on the marketplace in order to sell more vehicles, faster. Auto Trader listed on the London Stock Exchange in March 2015 and is now a member of the FTSE 250 Index.

The marketplace brings together the largest and most engaged consumer audience. Auto Trader has over 88% prompted brand awareness and attracts an average of 55 million monthly cross-platform visits a month, with circa 70% of visits coming through mobile devices.

The marketplace also has the largest pool of vehicle sellers (listing more than 470,000 cars each day). Over 80% of UK automotive retailers advertise on autotrader.co.uk.

*Car prices quoted are subject to availability

Further information, a graphic and images, can be accessed via Dropbox

For media enquiries and further information, please contact:

Maria Hughes
Media Relations Manager
BlueGlass
Email: mhughes@blueglass.co.uk
Telephone: 020 7242 0142