New Brighton jewellery business gains national recognition for a different approach to pet memorials
Fur & Forever, which has completed more than 300 orders since launching last October, is one of eight finalists for Green Micro Enterprise of the Year.
BRIGHTON, 5 August 2026: A new Brighton jewellery business transforming pets’ fur, ashes and feathers into handmade keepsakes has gained national recognition less than a year after launching.
Fur & Forever has been named one of eight finalists for Green Micro Enterprise of the Year at the 2026 Green Awards UK.
The specialist brand launched in October 2025 and has since completed more than 300 orders, reflecting growing demand for carefully made memorial jewellery that allows owners to keep a physical part of a much-loved pet close.
Founder Jack Lockyer created Fur & Forever after he and his wife Mel struggled to find the combination of quality, sensitivity and reassurance they wanted when looking for pet memorial jewellery themselves.
From its Brighton studio,...
