Fur & Forever is a Brighton-based family jewellery business creating handmade memorial and keepsake jewellery using pet fur, hair, whiskers, feathers and cremation ashes. Founded by Jack and Mel Lockyer after their own search for high-quality pet memorial jewellery fell short, the business makes sterling silver and selected gold keepsakes for pet owners and families across the UK and beyond. Qualifying precious-metal pieces are hallmarked through the London Assay Office. Fur & Forever also uses eco-helpful packaging, including plantable wildflower seed paper, recycled cardboard and cards made from cotton garment offcuts.