grüum (pronounced ‘groom’) was started by four friends from Manchester as an alternative to the overpriced, over-hyped high street beauty brands.
They created simple, honest and affordable ranges of everyday skincare, hair care and shaving essentials for both men and women.
grüum strips back labels, materials, and ingredients to produce well-founded, effective products that benefit individuals of all ages, genders, and ethnicities as well as creating a happier planet for all.
For every bit of every body, as we say!
