• Love Island’s first week alone saw 52% more online searches for gym sign-ups than during any other average week in the UK
• A whopping 114% more 18-24 year-olds searched for ‘workout plans’ in the show’s first week, compared to the week before it aired
•However, the show has also encouraged many to champion more representative body types that are not seen in the show
Searches for gym memberships, healthy foods and workout plans have surged since the start of ITV2’s flagship reality dating show Love Island, online retailer SportsShoes.com has revealed.
With a large portion of their social following talking about Love Island, Sportsshoes.com have investigated the effect the hit show is having on our motivations behind keeping fit. The effect is bigger than many might have predicted, as it inspired 52% more Brits to search for gym memberships during its very...