The Purple Agency has won the GLL (Greenwich Leisure Limited) account after a winning competitive pitch. The UK’s largest social enterprise leisure business, GLL operates over 400 leisure centres, libraries, swimming pools, recreation grounds, and world class sports venues, including the Copper Box Arena and the London Aquatic Centre at the Queen Elizabeth Olympic Park - under its Better leisure brand. Purple will now develop the brand strategy, national campaigns, design and artwork across all of GLL’s growing portfolio.
Speaking for the Purple Agency, head of agency, Steve Shaw, says, “This was a complex brief. GLL not only operate a wide range of public leisure and sports facilities on behalf of councils up and down the country, but they are a community-focused leisure social enterprise whose charitable objectives lie at the heart of everything they do. We had to demonstrate that we could communicate what this means for the brand, their local authority...
