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Rubik's Brand Ltd

Rubik's Brand Ltd (RBL), the London-based company that owns the rights to the world-famous Rubik's Cube, has sold a minority stake to Bancroft Investment, a European Private Equity firm. RBL was established by the founding families of the original Rubik's business in 2013 to focus exclusively on the Rubik's Brand.

The company has seen multiple growth in revenue and net earnings in the past five years. It launched a global merchandise program and fostered partnerships with corporate giants like Google and Red Bull. Most recently Rubik's announced a worldwide cooperation with McDonald's Happy Meal Campaign.

The investment by Bancroft is to fuel an ambitious growth strategy utilising Rubik's unparalleled global brand-recognition to focus on growth through new channels, products and markets. RBL and Bancroft...

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