Third of businesses missing out on employee brand advocates, research finds
Over a third of UK employees feel disconnected from their company’s brand and lack skills and resources to be brand advocates, according to a survey conducted by marketing consultancy Squirrels&Bears.
The missing link between brands and employees
Employees are the face of a company and know more about the business than anyone else. Their inside knowledge and connection to the business makes them a powerful brand advocate, however, businesses often focus their marketing resources primarily on their external communication and missing out on their closest brand advocates – their own people.
According to the survey, over one third of employees don’t feel they are regularly updated about their organisation’s products and services and lack the right tools and skills to act as brand advocates on behalf of their employer. On the other hand, 87 percent of...