Marketing Leaders Face Mounting Pressures as Budgets Shrink and Responsibilities Expand
4 NOVEMBER 2025, LONDON, UK – Touchdown PR is today announcing the results of its CMO Survey 2025, conducted in association with Freeform Dynamics and Radma Research, which reveals B2B technology CMOs are under intensifying pressure to deliver stronger results with fewer resources. More than half (53%) report greater demands for ROI compared to pre-pandemic levels. At the same time, the scope of the role is expanding with 56% citing growing complexity, while 47% report an increase in responsibilities.
While core priorities such as market awareness (94%), lead generation (77%), and PR (76%) remain at the heart of the CMO remit, many are also expected to take on sales and channel enablement and to collaborate more closely with other business functions. The modern tech CMO is balancing a broader set of demands than ever before, often with limited time and resources.
