Nearly Two-Thirds of People Aged 30-50 Could be Living with Undiagnosed Blood Pressure – warns leading charity

Embargoed for 5th September 2023

A massive 63% of UK adults aged between 30–50 don't know their current blood pressure numbers and could be living daily with undiagnosed blood pressure – increasing their chances of stroke, heart attack and heart failure which, ironically, are amongst their most feared health conditions (i.e. heart attacks, 31% and stroke, 24%). That’s according to a NEW consumer poll by national charity, Blood Pressure UK to mark Know Your Numbers! Week (4-10th September).

With unhealthy lifestyles and poor diet contributing to more young people in their 30s, 40s and 50s being diagnosed with hypertension and around 1 in 3 people in the UK now living with high blood pressure, the charity is urging all adults (of all ages) to make the time to check their blood pressure – ideally with a home blood pressure monitor as it’s the easiest way to find out your blood pressure numbers. Since high blood pressure is largely symptomless and the single biggest preventable cause of death in the UK, the more people test themselves, the more chance they have of controlling it and avoid unnecessary premature death, says Blood Pressure UK. Currently 6.5 million people in the UK remain undiagnosed.

Whilst age is one of many factors in rising blood pressure as our vascular system, which includes the heart and blood vessels, changes, it does not discriminate. That is why ALL adults of ALL ages need to Know Their Numbers. In fact, 72% of respondents agree that blood pressure is not only a concern for older people (i.e., those over the age of 50+).

Despite this and the high percentage of respondents who do NOT know their blood pressure numbers, 68% agree that knowing their blood pressure numbers is important whilst two-thirds (66%) of those surveyed claim to understand that persistently high blood pressure can lead to a heart attack.

‘My Blood Pressure’ developed alongside clinical experts and brought to you by Kinetik Wellbeing – with the exclusive support of Blood Pressure UK – will also launch as part of Know Your Numbers! Week (4-10th September). This user-friendly (and free) service empowers users to take control of their heart health and gives them the tools to understand and manage their blood pressure effectively. For more details visit: mybloodpressure.co.uk

Substantial evidence supporting the use of home blood pressure monitoring has shown it gives a better reflection of blood pressure, as being tested in somewhere like a GP surgery or pharmacy which can make patients feel anxious and can affect the result. What’s more, it allows patients to monitor their condition more easily in the long term. According to NHS England, regular home blood pressure monitoring across a population of 50,000 patients could prevent up to 500 heart attacks and 745 strokes over five years.

Research studies also show that eating too much salt is also a major cause of high blood pressure, particularly the rise in blood pressure with age. As a nation, if we cut one gram of salt from our average daily salt intake, this would cause a fall in blood pressure and there would be approximately 6,000 fewer deaths from strokes and heart attacks each year in the UK.

Phil Pyatt, CEO of Blood Pressure UK comments:
“Given high blood pressure does not show any clear symptoms – hence being dubbed the ‘silent killer’ – all adults, regardless of their age, need to take control of their health by checking their blood pressure regularly, either at home, at a pharmacy or at their GP. Furthermore, simple improvements in diet and lifestyle such as eating less salt, more fruit and vegetables and doing more exercise can really help keep blood pressure down.”

Professor Graham MacGregor, Chairman of Blood Pressure UK says:
“Half of all strokes and heart disease are due to high blood pressure which can easily be reduced, particularly by reducing your salt intake and if necessary, taking tablets which rarely have no side effects. This will reduce your risk of developing a heart attack, heart failure or a stroke, which can either be fatal or cause life-changing disabilities. This is completely avoidable; it is not the time to dither and delay – it could save your life.’

Hemini Bharadia, Marketing Manager for Blood Pressure UK explains:
"We encourage the public to make the time to control their health and get their blood pressure checked ideally via home blood pressure monitoring or at their local pharmacy or GP. Home blood pressure monitoring is an effective and inexpensive way to manage your blood pressure and the evidence behind it continues to get stronger.”

To find out more visit: bloodpressureuk.org

City-specific and region-specific stats are available for our consumer poll.


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About Blood Pressure UK
Blood Pressure UK is the UK’s leading blood pressure charity working to lower the nation’s blood pressure to prevent disability and death from stroke and heart disease. The charity provides information and support for people with high blood pressure and raises awareness to prevent the condition. Blood Pressure UK is the operating name of the Blood Pressure Association, charity reg. 1058944.

Know Your Numbers! Week (which runs from 4th September – 10th September) is the UK’s biggest free blood pressure testing and awareness event. The campaign encourages people to have their blood pressure measured so they can take the steps needed to maintain a healthy blood pressure and reduce their risk of debilitating strokes and heart attacks.

About Kinetik Wellbeing:
Kinetik Wellbeing is a leading provider of innovative health monitoring devices in the UK, empowering health at home. They are an official partner of Blood Pressure UK and a proud supplier to the NHS.

During Know Your Number! Week, Kinetik Wellbeing’s Roadshow (which Blood Pressure UK is supporting) will be visiting 3x cities across the UK offering FREE blood pressure checks and advice plus the chance to engage in interactive games to learn more about blood pressure. These events include:
• Wednesday, 6th September – White Rose Shopping Centre, Leeds
• Thursday, 7th September – Trafford Centre, Manchester
• Saturday, 9th September – Bluewater Shopping Centre, London
Facts about blood pressure from Blood Pressure UK:
• High blood pressure has no obvious signs or symptoms. The only way to find out if you have the condition is to have a blood pressure check.
• Untreated high blood pressure is the major risk factor for strokes, heart attacks and heart failure. It is also a major risk factor for kidney disease and dementia.
• A healthy blood pressure is a level of 120/80mmHg or less.
• A blood pressure of 121/81mmHg to 139/89mmHg is on the high side and lifestyle changes such as eating less salt, more fruit and veg and losing weight if necessary should be advised.
• If readings are consistently at or above 140/90mmHg, high blood pressure is diagnosed, and action should be taken to lower it by leading a healthier lifestyle, and, if necessary, by taking medication as directed by your doctor.

You can measure your blood pressure at home or in a healthcare setting, our simple guidelines are available free on our website: http://www.bloodpressureuk.org/your-blood-pressure/how-to-lo...
If you choose to measure your blood at home, remember to choose a home blood pressure monitor with an upper arm cuff which is the right size for your arm and make sure it is UK approved.


Blood Pressure UK’s ‘Top five tips for a healthy blood pressure’:

1. Cut down on salt – Reducing your salt intake it the quickest way to lower your blood pressure. Don’t add it when cooking or at the table, avoid using stock cubes, gravy and soy sauce, check food labels and avoid processed foods high in salt – aim to eat less than 6g a day.
2. Eat plenty of fruit and vegetables – at least five different portions every day.
3. Watch your weight – try to reach the right weight for your height.
4. Exercise regularly – that doesn’t have to mean the gym, how about a regular lunchtime walk? 30 minutes five times a week is ideal. If you are unsure about taking up exercise, ask your GP.
5. Drink alcohol in moderation – up to 14 units a week for both men and women – a glass of wine or a pint of beer is 2-3 units.