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Ask NHS app

Sensely has won a prestigious award celebrating the very best of innovation in healthcare in collaboration with the West Midlands CCGs.

At the West Midlands Academic Health Science Network (WMAHSN)’s second annual Celebration of Innovation Awards, the Industry Collaboration Award was given for the successful introduction of the Ask NHS App and its integration with the West Midlands NHS 111 Service.

Around 300 people from across the region’s NHS, industry, academia, third sector and patient population gathered at the Hilton Metropole at Birmingham’s NEC on 20 July to see the accolade awarded.

The awards were established in 2016 to recognise and celebrate the work of individuals and organisations in developing better healthcare and increasing wealth for local people. The ceremony provided a great opportunity to celebrate these achievements from across the region.

107 entries were submitted across the 12 categories, which were assessed by a panel of experts to choose the eventual winner.

Sensely won the Industry Collaboration Award for the Ask NHS mobile app. Ask NHS is a mobile app that provides full technical integration with the West Midlands NHS 111 Clinical Assessment Service, the NHS National Directory of Services (DoS), EMIS Web and NHS Choices.

The Ask NHS app uses Odyssey clinical decision support technology from Advanced, providing safe and appropriate advice to app users. Odyssey is the only decision support system, for assessing acute primary care needs, to be NICE-accredited, and has an outstanding safety record of over 30 million encounters without significant error. Its unique approach covers the full range of acute clinical presentations across the entire lifespan, with the ability to assess multiple symptoms simultaneously. This helps to reduce the chance of clinical risk and ensures users are accurately signposted towards their correct care pathway.

The Ask NHS app currently provides a fast and convenient digital access point to the NHS, giving patients in the West Midlands on-demand access 24/7.

Dr Christopher Parker, Managing Director of the WMAHSN, said: β€œWe are absolutely delighted that Sensely won the Industry Collaboration Award.

β€œIt was so challenging to pick out the winners from such a strong field. Every judge was in agreement that all the submissions showed an astonishing breadth of scope or approaches that were truly innovative and able to transform patient care, provide solutions to significant challenges or break down barriers across our region. It was truly inspiring to be involved in judging the entries.”

Rachael Ellis, Chief Officer for Integrated Urgent Care, NHS West Midlands, said: β€œWe are delighted to now offer our patients of the West Midlands access to Healthcare through the Ask NHS mobile app. Patients across the region can now download the app to assess their symptoms and in the event further Clinical Advice is required then they will be navigated through to our local 111 service. The CCGs are committed to developing digital access to care for our patients. We are delighted our work so far has been recognised by the West Midlands Health and Science Network.”

Dr. Ivana Schnur, Co-Founder and Chief Medical Officer at Sensely, said: β€œSensely is thrilled to have won this year’s Industry Collaboration Award. It is wonderful to receive an award recognising our collective efforts. This award is a testament to our collaborative approach and I want to thank NHS West Midlands and our industry partners for making Ask NHS a success. The Ask NHS app is setting the industry standard on how to enable access to appropriate and quality healthcare, and deliver innovation into the hands of patients.”

Nick Wilson, Managing Director – Public Sector, Health & Care – Advanced, said: β€œThe Ask NHS mobile app is a healthcare innovation truly worthy of receiving this prestigious award. It is a welcome recognition from all of us involved in the app’s development and clearly shows the commitment and drive from technology experts in the healthcare sector but also, crucially, what industry collaboration can help achieve. From our experience, we know that patients who contact a health service are looking for fast, detailed advice, and the app is proven to help them make decisions about the best care pathway to suit their needs.”

About Sensely

Sensely is a mobile application platform that engages in natural conversations via with patients through the use of a virtual healthcare assistant. The Ask NHS mobile app enable patients to assess the urgency of their symptoms, signpost to the appropriate provider (GP, emergency department, NHS111 or community pharmacy/self-care) and healthcare information (NHS Choices) and thereby make better informed choices with less dependency on general practice, EDs or NHS111.

Sensely is a global healthcare start-up with offices in London and San Francisco, and is proud to be working with leading healthcare providers including the NHS, Maastricht University, Mayo clinic and Kaiser Permanente.

About Advanced

Through our enterprise and market focused solutions we positively impact millions of people’s lives through continually investing in our people, partnerships and own technologies to stay focused on our markets’, customers’ and their stakeholders’ needs.
We enable our customers to drive efficiencies, savings and growth opportunities through focused, right-first-time software solutions that evolve with the changing needs of their business and the markets they operate in.
True partnership is the defining thing that makes us different from the competition.
We pride ourselves on delivering focused software solutions for public sector, enterprise commercial and health & care organisations that simplify complex business challenges and deliver immediate value.

Advanced is a Sunday Times Top Track 250 Company 2016 and was ranked in the Deloitte UK Fast 50 which recognises the 50 fastest growing technology companies in the UK and a winner of the Tech Company of the Year in PwC’s UK Tech Awards in 2014.

For further media information, please contact

Andrea Hounsham, Firework PR - email: or call: 07783 535928
Clare Wall, Firework PR – email: or call: 07974 161127

This press release was distributed by ResponseSource Press Release Wire on behalf of Advanced Computer Software Group Limited in the following categories: Medical & Pharmaceutical, Public Sector, Third Sector & Legal, Computing & Telecoms, for more information visit