The Blend by Chivas Regal returns after a sell-out first year

The Blend opens its doors at 133 Bethnal Green Road on 2nd October during London Cocktail Week.

Chivas Regal, the world’s first luxury Scotch whisky, has announced that it is bringing back The Blend, a new space where you can delve into the fascinating world of whisky and take part in an ‘Art of Blending’ experience. The Blend opens its doors at 133 Bethnal Green Road on 2nd October during London Cocktail Week.

Back by popular demand after a sell-out first year, The Blend by Chivas Regal, presents an opportunity to hone your skills and create your own bespoke, blended whisky in an intimate and captivating setting. Take part in your own ‘Art of Blending’ session – an informative 45 minute experience hosted by Chivas Regal whisky experts.

Learn about the heritage and history of premium whisky, including the origins of single malt and grain whiskies. Sampling different Malts with flavours varying from creamy, smoky, citrus, fruity and floral, as well as delicate grain Scotch whisky. Study the craftsmanship of a master blender and learn how the different flavour notes are ‘blended’ to create the distinctive Chivas Regal house style, then give it a go yourself to create and take home your very own blended whisky to enjoy.

The Blend’s new bespoke event space is a bar in its own right and promises to be the latest jewel in East London’s vibrant night scene. Reminicent of the famous Manhattan whisky bars, the indulgent area is perfect for anybody strolling passed to pop in, sit back, relax and enjoy exclusive cocktails. Introducing the Chivas ‘Ice Breaker’ - a unique ritual using flavoured ice to personalise your Chivas sour. Flavours include Orange & Coconut Water, Watermelon and Pineapple & Basil.

Visitors to The Blend can also expect a vibrant DJ programme, with Kate Hutchinson at the helm, and bespoke art instillations, as well as fantastic local food vendor partnerships – making the space a true cultural blend of the surrounding area.

Whether you consider yourself an expert or a complete novice, a visit to The Blend will let you master #MyChivasBlend to bring out the whisky expert in you, or even just sit back and enjoy a Chivas sour.

First release tickets for 45 minute ‘Art of Blending’ experiences start at £20 for two, book now to avoid disappointment at chivas.com/theblend. Entry to the bar is free.

@ChivasRegalUK|#MyChivasBlend


Notes to Editors

When: The Blend will be open until 10 pm every day during London Cocktail Week (2nd - 8th of October), and from Wednesday - Sunday every week from the 11th October - 3rd December. 
Where: The Blend, 133 Bethnal Green Road, E2 7DG
Tickets: chivas.com/theblend

For further information or imagery, please contact chivasregaluk@text100.com
or Katie on 07814 514398.