British laser specialist ER Productions has achieved the GUINNESS WORLD RECORDS title for the Largest Laser Show with a spectacular display
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• 314 individual laser fixtures create spectacular laser light show
• 12 tonnes of equipment valued at £2.6 million
• 1,377 watts of laser power lit up the Las Vegas skyline
• British company ER Productions set record, which has supported The X Factor, Zayn Malik, Calvin Harris, Metallica and Katy Perry
British laser specialist ER Productions has achieved the GUINNESS WORLD RECORDS title for the Largest Laser Show with a spectacular display in Las Vegas, Nevada, U.S.A., on 18th November.
Over 12 tonnes of equipment valued at approximately £2.6 million – including 11km of cable – was used during the 30-minute showcase. During the crucial seven-minute, recording-breaking closing sequence, 314 individual laser fixtures producing an enormous 1,377 watts of laser power lit up the Nevada skyline.
Held at the Las Vegas Convention Centre during Live Design International, a 100m x 15m termination wall was erected due to its proximity to the McCarran International Airport to ensure that no lasers affected aircraft using the popular airport.
The laser show took weeks to design and 72 hours to set up for the world record attempt. Laser fixtures from ER Productions’ U.S. base in Las Vegas were used to beat the unofficial world record set by the company back in 2016.
British company ER Productions held the 30-minute laser showcase to celebrate its tenth anniversary. In the past decade, the award-winning laser firm has designed laser systems and shows for clients across the events, advertising, television and music industries, with recent clients including Calvin Harris, America’s Got Talent, Chemical Brothers, The X Factor, Metallica, Jaguar Land Rover, Katy Perry and former One Direction singer Zayn Malik.
GUINNESS WORLD RECORDS official adjudicator Sofia Greenacre said: “I’m pleased to confirm that ER Productions did indeed manage to set a new GUINNESS WORLD RECORDS title for the Largest Laser Show, which now stands at 314 lasers. My congratulations go out to all those who took part.”
Ryan Hagan, co-founder of ER Productions, says: “We are delighted to celebrate our tenth anniversary with such an incredible laser show and by making our way into the GUINNESS WORLD RECORDS books. We’ve worked with many fantastic companies, events, and performers throughout the years but creating such a memorable showcase, that celebrates all we have achieved in the laser industry, has been a real highlight.”
Marc Webber, co-founder of ER Productions, comments, “It’s an incredibly proud moment for the entire ER Productions team and for me, a decade since founding the company. As the home of our US headquarters, Las Vegas is a special place for us and now it will hold even greater significance in what we hope will be a long future designing and supplying innovative laser solutions.”
ER’s Andrew Turner, who designed the show with Lawrence Wright, General Manager of ER Productions US, comments: “We were lucky enough to have three fantastic stage structures courtesy of AG Productions to rig lasers to, which helped us increase the fixture numbers exponentially. From a design perspective, the music was key. As a company, we’ve worked with so many great artists across a wide range of music genres – we wanted to incorporate a variety of programming techniques into the design to illustrate how lasers can be used in different contexts.”
Turner and Wright used a combination of ER’s proprietary lasers in the show, which included blue Burstbox fixtures, Beambursts, BB3s and Laserblades. The rig was completed with some of the company’s newly-launched fixtures, including Storm, Lynx and Kinekt units, which were brought to market in 2017. The show was controlled centrally from front-of-house using three Road Hog 4 consoles and Beyond laser software. The soundtrack to the largest laser light show was provided by British DJ Damian Gee.
David Johnson, Managing Director of Live Design International, concludes: “We were very excited to be part of this historic event. It is not often that you can host an official GUINNESS WORLD RECORDS title attempt, with an award-winning laser production company. We know that people will be talking about this experience for years to come.”
Watch and download video here: https://vimeo.com/243593575/a01d086409
Download B-ROLL footage here: http://bit.ly/2hEovlB
Download high-resolution images here: http://bit.ly/2iwGOtQ
For interviews with ER Productions spokespeople via telephone/Skype, please contact Elise Rappoport email@example.com (local PR) and Mel Wicks firstname.lastname@example.org
About ER Productions
ER Productions is a multi-award-winning laser show and laser system design specialist, with credits spanning high profile events, advertising, television, and international concert tours with offices in the UK, Spain, Australia, and the USA.
Constantly pushing the envelope when it comes to the ongoing development, manufacture, and sourcing of cutting-edge laser products; ER Productions has one of the largest collections of laser solutions worldwide.
To find out more, visit the ER Productions website: www.er-productions.com
Press enquiries for ER Productions should be directed to:
Elise Rappoport, email@example.com, +44(0)7967 327155
Mel Wicks, firstname.lastname@example.org, +44 (0)7835 590481
About Live Design International
The Live Design franchise comprises a full suite of resources for entertainment production professionals working in theatre, concerts, clubs, architainment, houses of worship, and a wide range of international live and broadcast venues. This includes the Live Design website, a comprehensive suite of digital products that includes a daily e-newsletter and industry news portal, online training, webcasts, and other cutting-edge products. Averaging 300,000 page views a month, with a digital subscription base of over 38,000; Live Design International (LDI): is the leading annual live design tradeshow and conference, hosting over 13,000 professionals from around the globe.
Find out more by visiting www.livedesignonline.com and www.LDIShow.com.
Mel Wicks, email@example.com, +44 (0)7835 590481
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