Deep Freeze – helping mums ease muscular back pain during pregnancy and beyond Tuesday 8 May 2018 PDF Print Deep Freeze is the UK’s best-selling range of drug-free cold therapy products, helping to ease back pain during pregnancy and beyond. More than two-thirds of women are expected to suffer from muscular back pain at some time during pregnancy (1). A growing bump puts more strain on the back and this can lead to mums arching their backs to compensate. If that was not enough, the hormone relaxin softens the ligaments to prepare for the baby to be born, so joints can become less stable. And once the baby is born, the physical demands of motherhood also take their toll on back muscles, as the Duchess of Cambridge will no doubt discover as she settles newborn Prince Louis into a routine while also being mum to his lively brother and sister. Mums-to-be put the welfare of their baby above everything – they watch their diet, make sure they continue to take gentle exercise and they are reluctant to take medicines to ease their aches and pains unless it is absolutely necessary and recommended by their GP or midwife. They are advised to avoid taking ibuprofen (2) and only to take paracetamol at the lowest possible dose for the shortest possible time (3). So when pain strikes and busy mums need to get on with their lives they should take a fresh look at drug-free topical painkillers which offer convenient, effective relief. Deep Freeze is the UK’s best-selling range of drug-free cold therapy products, helping to ease back pain during pregnancy and beyond. (4) The penetrating, cooling therapy comes in three formats so mums can choose the most convenient one for them*. And because the products are applied to the skin at the point of the pain, you’ll get relief just where you need it. Cold therapy works in two ways. When cold is applied, it activates receptors in the skin, which send signals to the brain to dilute the pain and bring relief and it also causes the blood vessels to constrict, helping to limit inflammation. The Deep Freeze range offers a Deep Freeze Pain Relief Cold Patch, Deep Freeze Pain Relief Cold Gel and Deep Freeze Pain Relief Glide-on Gel which delivers the cooling gel via a generous rollerball, so you don’t get the gel on your hands. The self-adhesive Deep Freeze Pain Relief Cold Patch is scientifically proven to provide a fast-acting cooling effect which can last for up to three hours. Once removed it can continue to provide pain relief for up to nine hours more. It is applied directly to the skin, where it gives fast acting relief from muscular back pain thanks to its a hydrogel layer which evaporates slowly to cool without a feeling of dampness. And the patch is slim and flexible, so it won’t show under clothes and it won’t restrict your movement. Deep Freeze Pain Relief Cold Gel is fast-acting and soothing and as well as easing muscular back pain in pregnancy, it is also recommended for sprains, strains, minor sports injuries, joint, foot and muscle pain. Deep Freeze Pain Relief Glide-on Gel is super-easy to apply, even to hard-to-reach areas and you won’t get any gel on your hands, so you can use it at home or away, whenever you need it. Deep Freeze Pain Relief Cold Patch is available as a single patch (RRP £1.65) and a four-pack (RRP £5.49); Deep Freeze Pain Relief Cold Gel is available as a 35g pack (RRP £2.49) and a 100g pack (RRP £4.79) and Deep Freeze Pain Relief Glide-on Gel in a 50g roll-on pack retails at £4.99. *Anyone experiencing new symptoms in pregnancy should always consult their midwife Sources: 1 CD001139: Liddle, Sarah D, Pennick, Victoria. Interventions for preventing and treating low-back and pelvic pain during pregnancy. Cochrane Database of Systematic Reviews, 2015; 9. John Wiley & Sons, Ltd 2 https://www.nhs.uk/chq/Pages/2398.aspx?CategoryID=54 3 https://www.nhs.uk/chq/Pages/2397.aspx 4 IRI data 52 w/e 24 March 2018 For more information or images, please contact Lesley Keen at Tony & Lesley Keen PR Tel: 01483 764729 Email: email@example.com This press release was distributed by ResponseSource Press Release Wire on behalf of The Mentholatum Company in the following categories: Health, Home & Garden, Women's Interest & Beauty, for more information visit https://pressreleasewire.responsesource.com/about.