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We believe loneliness should not be seen as a negative, shameful or hopeless thing

Loneliness is a common feeling and should be without stigma or shame. This is Marmalade Trust’s clear message for the UK’s third Loneliness Awareness Week, this week. During 17th - 21st June, over 500 partner organisations will be supported by the trust, to put on events that bring people together and raise awareness of the loneliness we will all experience at some point in our lives.

Marmalade Trust Founder, Amy Perrin believes that key to feeling better about loneliness is changing the way we think, talk and feel about it.

Amy says:

“People rarely talk about loneliness, despite this being a common feeling. When people do talk about it, they often refer to loneliness in a negative way - saying it is something that is ‘suffered from’ or ‘I admit it, I’m lonely’.”

“We believe loneliness should not be seen as a negative, shameful or hopeless thing and educate people to see loneliness as a blank canvas on which they can fill their lives with new friends and experiences.”

“We’re encouraging people to take our pledge and to hold an event or get together. We want people to understand it’s ok to say ‘I’ve been lonely’ and spread the word with #letstalkloneliness. ”

The Marmalade Trust are committed to raising awareness of loneliness and believe that reducing the stigma is a fundamental starting point. Set up in 2013, in response to increasing evidence that shows the adverse effects loneliness can have on our health, they are the main charity in the UK that addresses loneliness amongst all age groups.

Studies have shown loneliness is as damaging as obesity or smoking fifteen cigarettes a day. In 2017, Marmalade Trust launched the first Loneliness Awareness Week (LAW) with the aim of raising awareness of loneliness and creating a society where it is spoken about openly and normally. This year one of the event’s key aims is to reduce the stigma of loneliness.

Along with encouraging people to view loneliness as a common feeling, Marmalade Trust are supporting 500 organisations to put on events to raise awareness of loneliness. From groups of new mums who are holding open picnics in parks, to pottery classes opening their doors for a free social session and companies who are having a shared social lunch; there are many wonderful events taking place during LAW.

For more information about Loneliness Awareness Week and to see what’s on near you, visit

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Editors Notes:

Available for Interview:

Amy Perrin
Marmalade Trust

A case study and spokesperson who has been helped by the work of Marmalade Trust is also available for interview. Please contact Andrea Sexton to arrange.

Press Contact:
Andrea Sexton
+44 7887997922

About Loneliness Awareness Week

Marmalade Trust started Loneliness Awareness Week (LAW) just three years ago. It was really apparent to us that raising awareness is an important part of changing the way we think and acknowledge loneliness. We need to talk about it. Marmalade Trust’s vision is to create a society where we recognise that loneliness exists and support each other to find friendship.
One of the first steps to achieving this is to reduce the stigma around loneliness – our theme for LAW 2019.
We have over 500 organisations across the UK partnering with us to raise awareness, support people to find friendship by hosting events and activities.
This year’s campaign looks to be bigger and better than ever.

About Marmalade Trust

We offer a vital link between lonely people and the communities and resources that can help them. We have two bi-annual events: our Christmas Day events and Loneliness Awareness Week, which is held in June. We raise awareness of loneliness all year round to help people to reach out and make positive changes within their own communities.
In a nutshell:
WHAT: We find and support those who are lonely in Bristol on the loneliest day of the year (Christmas Day) and raise awareness of loneliness
HOW: We hold Christmas Day events in the Bristol region and support and signpost people to new resources and communities. We run an annual campaign to raise awareness
WHY: To create a society where we recognise that loneliness exists and support each other to find friendships.

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