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North Brewing Co.'s Route Beer

North Bar in Harrogate is celebrating the UCI World Road Championships through a series of events: From hosting British Cycling as their ‘Club House’ venue, to exhibiting an exhibition of cycling flags from designers including Sir Paul Smith, to pouring North Brewing Co’s Route Beer throughout the event.

North Bar were thrilled to be working with British Cycling this year as the organisation’s host venue throughout the UCI World Road Championships. North Bar will be closed to the public until 5pm each day, allowing the friends and family of the British Cycling riders, operational staff and members a space to catch up on races the racing on tv, check in on the scores using the fast Wi-Fi, drink award winning craft beers from North Brewing Co and fuel themselves for the week ahead on locally roasted Darkwoods coffee.

North Bar are further celebrating the races by pouring a brand new Session IPA – Route Beer – throughout the event. Route Beer is a 4.8% session strength IPA and is hopped with Enigma, Centennial and Ekuanot. North Brewing Co are massive cycling fans running a monthly ‘social commute’ through North Yorkshire, have their own cycling collective operating out of North Bar in Harrogate, and their own cycling kit with Paria cycling apparel. Route Beer is available on tap and in cans (with a 25% takeway discount) throughout the races at North Bar.

North Bar will also be hosting ‘Hup Hup Hup’ – an exhibition celebrating the passion of cycling fans through the medium of flags. Curated by Conductor Studio and Hypergram Hup Hup Hup has invited nine leading designers and artists from around the world to create their own flag. Interpreting their passion for cycling in their own distinctive way. The flags will be exhibited in North Bar from 21st – 29th September.

Artists involved: Sir Paul Smith, David Miller/CHPT3, Anthony Burrill, Taylor Phinney/Manifest Butter, James Ockelford, BBUC, Death Spray Custom, Michael C Place, Conductor.
Finally North Bar will be hosting the Pelotan X Rouleur world championships after parties to celebrate the championships on Saturday 28th and Sunday 29th September. Expect great music – house and disco – lots of beer, and good vibes only. Route Beer will be on tap, and we’ll be raising a glass to an excellent week of cycling.

Images available via dropbox here

For further comments or images please contact Kate Stevens on - 0113 320 0201

This press release was distributed by ResponseSource Press Release Wire on behalf of North Bar Ltd in the following categories: Entertainment & Arts, Sport, Food & Drink, for more information visit