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People in Great Britain are still not checking the flood risk of their homes, in spite of increased incidents of flood events across the country

• New YouGov research commissioned by Landmark Information Group questions Brits about their attitudes towards researching their risk of flooding
• People living in Scotland, London and the North West top the charts of those who have never researched into their flood risk
• Only 23% of people checked flood risk before moving into their current home.

People in Great Britain are still not checking the flood risk of their homes, in spite of increased incidents of flood events across the country. 62% of respondents to a new YouGov survey*1, which was commissioned by property data company Landmark Information Group, stated that they have never checked the flood risk level of their home.

People in Scotland are the least likely to have carried out any checks with 77% confirming they had never researched their flood risk. This was followed by those in London (71%), 65% of those in the North West of England and 63% in Yorkshire and Humber. These figures are revealed only days after more than 100 flood alerts were issued – predominantly in Yorkshire – by the Environment Agency, following a deluge of a month’s worth of rain in just a matter of hours across the country.

The survey also found that just 6% of people have a flood plan and would know how to put it into action if a flood was to occur. More than a third (35%) admitted that they do not have a flood plan and wouldn’t know what to do if they were to experience a flood, while almost half (49%) said they didn’t have a flood plan, yet felt they would know what to do in the event of a flood.

The survey identifies that the public is not making flood checks part of the research they conduct when moving into a new home; just 23% of respondents said they checked the flood risk of their home before moving in, with 12% saying they checked afterwards.

People from Wales are the most diligent with 26% saying they looked into the risk ahead of moving, and a further 20% said they researched the risk after moving into their home.

If we look at specific regions in England, people in the East of England are then most diligent with 28% suggesting they looked into the risk ahead of moving and a further 17% did so after they had moved into their home. This compares to just 14% of those living in London who said they checked ahead of moving into their home.

The research went on to identify that there is confusion over who is responsible for protecting a home against flooding. Respondents considered a range of organisations that they believe have a responsibility to protect homes against flooding including the Local Council (62%), the Environment Agency (60%), and Homeowners (if living in the home) (54%). Landlords (if renting the home) (43%), the Government (37%) and tenants (21%) were also cited as being responsible for protecting a home against flooding, with 8% not being sure where responsibility falls.

Chris Loaring, Managing Director, Landmark Legal and Argyll Environmental said, “The results of the survey show a worrying disconnect. The majority of people – 88% – believe their property is not located in an area considered ‘at risk’ of flooding, yet 62% have never checked whether this is the case or not. According to the Environment Agency*2, over five million properties are at risk of flooding – of which 2.4 million properties are at risk from the sea or rivers, and a larger share of 2.8 million properties are at risk of surface water flooding, which isn’t always visibly apparent.

“With data suggesting that we will witness drier summers and wetter winters in the future, I think it’s important that people are more aware of any environmental risk that may affect where they live or work. For example, when buying a new property, it’s a good idea to ask your conveyancing professional for information on risks of this nature. In doing so, we can be better prepared, understand where responsibility lies from a protection point of view, and also make sure we know what resilience and recovery steps can be taken should a flood event happen.”

Mary Dhonau OBE from the Know Your Flood Risk campaign added, “Being flooded is the most appalling experience; to have your home annihilated by filthy water is truly devastating. It is something that can take years to recover from. We have seen the misery being flooded has caused many people already this autumn, therefore knowing your flood risk allows you to plan in advance and take moves to reduce the risk to your home."

Landmark Information Group provides data, insights and reports to the property industry, including legal conveyancers, estate agents, surveyors, architects and developers on a range of property, land and environmental risks.

Mary Dhonau has produced an extensive Property Flood Resilience e-Book, which contains many case studies that focus on the steps people have taken to make their properties resilient to future flooding. This is available to download for free here:

For more information regarding Landmark Information visit, telephone 0844 844 9966 or follow the team on Twitter.


Notes to Editors:

Interviews with Chris Loaring from Landmark Information Group and Mary Dhonau OBE are available on request.

*1. All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2,009 adults. Fieldwork was undertaken between 5th- 6th November 2019. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).

*2. Flooding in England: A National Assessment:

Government Regions – Data:
League table of Flood Risk regions where people have stated they have never checked the flood risk level of their home:
1. London - 71%
2. North West - 65%
3. Yorkshire & Humber - 63%
4. North East - 62%
5. West Midlands - 61%
6. South East - 58%
7. South West - 57%
8. East Midlands - 57%
9. East of England - 50%

Government Region (NET)
1. Scotland - 77%
2. England - 61%
3. Wales - 51%

Mary Dhonau OBE:
- For more details regarding the Know Your Flood Risk Campaign or to download a copy of its free guides to Flood Recovery or Flood Resilience, visit
- To access a copy of Mary Dhonau’s Flood Resilience Case Study eBook, click here
- Interviews with Mary Dhonau OBE are available on request.


About Landmark Information Group:
Landmark Information Group, part of the Daily Mail General Trust, is the UK’s leading provider of land and property search information, including digital mapping, environmental risk reports for property professionals. Working closely with data providers including Ordnance Survey, the Environment Agency, the Coal Authority and the British Geological Survey enables Landmark to offer current and historical environmental risk management information and desktop mapping solutions for the property industry. Since 1995, substantial investment has been made in establishing the Landmark database, which is one of the largest geographical information databases in Europe. Visit or follow Landmark on Twitter:

Editor’s Contact:
Peppa Sheridan
Peptalk Communications
01787 313822 //

This press release was distributed by ResponseSource Press Release Wire on behalf of Peptalk Communications in the following categories: Home & Garden, Environment & Nature, for more information visit