MILLENNIALS TWICE AS LIKELY TO LIVE ECO-FRIENDLY LIFESTYLES IN 2020 THAN BABY BOOMERS

30% of millennials are prepared to become more environmentally conscious in 2020 compared to just 15% of baby boomers, a survey by HelloFresh has found - https://www.hellofresh.co.uk/eat/baby-boomers-vs-millennials

Respondents aged 55 and over are the least likely of all age groups to reduce food waste or travel greener, while becoming more environmentally conscious is most important to 18-24 year olds (38%).

Interestingly, less than a quarter (23%) of those aged 45-54 want to live greener lifestyles, suggesting that older generations are most resistant to changing how they live.

Respondents were also asked whether they’d be willing to spend more money on goods or services to achieve environmental causes. While 58% of over 55s were willing to spend more to reduce plastic waste, just 32% would pay more to reduce carbon emissions and only 33% would do so to reduce food waste.

45-54 year olds are least inclined to pay more to support environmental causes. Just over a quarter (27%) of 45-54 year olds said they would pay more if it meant carbon emissions were reduced.

Almost a quarter of Baby Boomers said they wouldn’t spend any more money to support environmental causes, compared to just 12% of 18-24 year olds. 

Although data from the Office for National Statistics shows that 45-64 year olds have the highest disposable income per year of all age groups (£30,260), 28% of 45-54 year olds surveyed said they wouldn’t contribute any more towards the environmental causes.

-ENDS-


Media contact: Mark McMeekin, +44 77025 924 21, mark.mcmeekin@agy47.com

Sources & Data
Survey of 1,000 UK adults carried out by HelloFresh.

Office for National Statistics Data available here:

https://www.ons.gov.uk/peoplepopulationandcommunity/personal...

Notes to Editors: 

HelloFresh delivers ‘cook from scratch’ meal plans straight to your door, with easy-to-follow-recipe cards and high quality, pre-portioned fresh ingredients. By taking the usual hassle out of food shopping and meal planning, HelloFresh helps you to save time and spend it with your loved ones. It also helps you to live healthy, master your cooking skills and reduce food waste.

About HelloFresh

HelloFresh is the world's leading meal kit company, operating in the U.S., the United Kingdom, Germany, the Netherlands, Belgium, Luxembourg, Australia, Austria, Switzerland and Canada. HelloFresh delivered 33.7 million meals in the 3-month period from 1 July 2017 to 30 September 2017 to 1.28 million active customers. HelloFresh was founded in November 2011 in Berlin and listed in November 2017 at the German Stock Exchange in Frankfurt am Main. HelloFresh has offices in New York, Berlin, London, Amsterdam, Zurich, Sydney and Toronto.