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This year is special. It’s the year of Brexit, and even in a modern world, where we see strong messages of equality everywhere, male chivalry still goes down well. But this year is made extra special because it’s a leap year, and we have a 29th day in February.

Coming from a 5th century deal allegedly made between St Bridget and St Patrick and originally known as Bachelor's Day, this Irish tradition allowed ladies to take the initiative in matters of dancing and marriage requests, once every four years. Refusal, no matter how polite, left the man in question under obligation to buy the lady a silk dress, or by mid 20th century, a fur coat, as recompense.

Is it merely a license now or something more sinister? Certainly the tradition continues in some countries (Finland, for instance). However, it seems strange that it is still observed, given growing equality and empowerment for women.

Whilst no modern woman needs the permission the Leap Year tradition entails, there still remains a great deal of fondness for tradition and custom around love and marriage. Why the caustic comments made about women who choose to propose, that they are fed up with waiting, the partner is weak etc. are never made about men in the same position is galling. The only reason needed is love.

Whatever you do this February 29th, you know that love has maximum feel good factors - long may that last. At the hormonal level you do yourself only good by falling for someone: you are happier and more optimistic, which boosts your serotonin levels, keeping depression away and allowing you to sleep well. Physical touch is an oxytocin that helps create social bonds and increases dramatically when in love; that fluttery feeling you have is extra dopamine in your body. Enjoy it! You deserve to be happy.

Some member agencies of The Association of British Introduction Agencies (ABIA) are offering a 10% discount off some of their services during the ‘month of love’ for anyone seeking a partner. Visit for more information.

As the association enters its 39th year, it has seen many agencies start up and fail due to poor management and the urge to make a quick buck or two.

However, there are agencies that have withstood the test of time, even in the so called ‘online era’. The Association are seeing increasing numbers return to the more traditional agencies and are successfully finding love for men and women of all ages and backgrounds.

For more information/comment or quote contact: Karen Mooney - Press Officer on 07860 888378 or Email:

This press release was distributed by ResponseSource Press Release Wire on behalf of The Association of British Introduction Agencies in the following categories: Men's Interest, Leisure & Hobbies, Women's Interest & Beauty, for more information visit