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Simon Wadsworth, Igniyte MD

Igniyte, the UK's leading experts in online reputation management, were approached by the researchers at ITV’s Coronation Street to offer advice on an up and coming storyline.

The storyline, featuring two of the shows main characters - Dev and Asha. It shows Dev approaching a reputation management company (episode aired 7.30pm 29th May) to ask for advice and help on how to keep his daughter safe online.

Inappropriate videos of Dev’s daughter, Asha have appeared online, and Coronation Street researchers wanted to ensure that they were able to offer a realistic portrayal of how families would be able to get these images removed.

“Igniyte often gets approached by individuals on how they would be able to get images removed from Google, referred to the Right to Be Forgotten” says Simon Wadsworth, Founder, Igniyte.

“Under GDPR, an EU citizen can request that information can be deleted if it fulfills the criteria such as if it is no longer relevant, revenge porn, or if the information belongs to a child. Companies like Igniyte has specialists that can offer advice and can help to submit a removal request.”

Google’s Right to be Forgotten is a concept that people have the right to request that personal information, videos or images should be removed from the internet so that they can not be found in search engines or for searches under an individual’s name.

“At a time where young people are more exposed to the internet and the dangers this can pose, it is important we do everything we can to protect them. By understanding what can and can’t be done with information online, it will give everyone control over their reputation online going forward. Images, negative content and social media posts can have long-term impact on our teenagers’ lives.”


For further information, please contact:
Claire Beaumont, Head of PR, 07740 357433,

Notes to editors:
• Igniyte are experts in online reputation management and they help companies, brands and individuals in building a strong online presence through SEO, PR, content, social media and best practice online reputation management tools and techniques.
• Igniyte was founded in 2009 by Simon Wadsworth, an Internet entrepreneur and expert in online reputation management. Igniyte celebrates its 10th birthday in 2019.
• Based in the UK, in Leeds and London, Igniyte has global experience and reach with clients in the UK, Europe, US, Africa, UAE, Hong Kong and more.

This press release was distributed by ResponseSource Press Release Wire on behalf of Igniyte in the following categories: Media & Marketing, for more information visit