Boon Brokers' latest research set out to uncover how often consumers equate online prominence with trustworthy mortgage advice.
The study revealed:
- 81% of respondents use search engines to find mortgage advice or information
- 74% do not always check if the source of mortgage advice is qualified or regulated
- 65% do not consider verified regulation (e.g. FCA registration) a trust factor
- 51% of homeowners in Manchester rarely check if mortgage advice is regulated
- 43% were unaware that SEO - not expertise - drives top search engine rankings
- 41% cited customer reviews as a key factor in trusting online advice
- 40% of men vs 24% of women use search engines for mortgage advice
- 31% reported using top-ranked search engine results for their mortgage advice
- 60% of older homeowners...
