The most candid Marketing book of the year
Richard Hadler, CEO of alan. agency has bought out a book today.
Marketing: The Bottom Line aims to move marketing from a perceived cost centre into a strategic driver of profit.
Website is here: https://marketingthebottomline.co.uk/
Richard is available for interviews, talks and podcasts.
Subject matter:
B2B Marketing
Creativity
Sales
Sales & Marketing collaboration
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