Inriver addresses the role of product information in a circular economy at the 2024 World Economic Forum in Davos

Davos-Klosters, Switzerland|Malmo, Sweden -- inriver, a software company that powers the entire product journey with revenue-driving product information management (PIM) across every customer touchpoint, today addresses how their solution fits into long-term strategies for climate, nature, and energy—one of the four key themes of the 2024 World Economic Forum (WEF).

The company is a global product information management (PIM) software vendor dedicated to powering a sustainable future. They emphasize the importance of detailed product data tracking for achieving a circular economy. Manufacturers producing eco-friendly products can use product data to give consumers more transparency about the origin of their purchases, which in turn builds trust. With “building trust” as the overall theme of the 2024 WEF, the dialogue is both timely and important.

“Product information is the essential ingredient to power a more sustainable planet," said Niels Stenfeldt, CEO and Board Member, inriver. “By understanding and cataloguing information about the carbon footprint and environmental impact of a product, inriver PIM can revolutionize the way companies and consumers interact, while working towards a carbon-neutral world. I am encouraged that this year’s WEF is focusing on long-term systemic approaches to achieve these carbon-neutral objectives.”

Effective data tracking is crucial for circular decision-making, with the EU's forthcoming Digital Product Passport (DPP) regulations further highlighting this need. However, managing the increasing data volume needed to comply with regulations such as DPP is a challenge. Inriver's strength lies in its elastic data model, essential to accommodate ever changing requirements and capable of efficiently processing substantial data volumes. Positioned as an ideal solution for the circular economy, inriver consolidates a massive array of product data points—from product specifications and source materials, to more advanced information like CO2 footprint, water consumption, and recycled content.

As highlighted in the just-released 2024 WEF Global Risks report, companies cannot afford to wait: “In a 10-year context, climate-related risks contribute 5 of the top 10 threats as the world nears or crosses ‘climate tipping points’”, the report states.

By acting now, brands can build trust and strengthen long-term relationships with customers. Fast adopters of technology like PIM will have a competitive edge to make data-backed decisions for the wellbeing and longevity of their businesses - and our planet.

Watch the video as Stenfeldt discusses inriver’s long-term systemic approach to helping achieve the objectives of a carbon-neutral and nature-positive world.

About Inriver:

Inriver powers the entire product journey at every touchpoint. The configurable inriver PIM solution, with built-in digital shelf analytics and integration capabilities, connects to your digital ecosystem with flexibility and ease so it grows as your company grows. With more demands on product data than ever before, B2B and B2C enterprises need a PIM solution that supports the entire product cycle, from sourcing to decommissioning and every stage in between.

Inriver helps brands, manufacturers, and retailers turn product information into strategic assets, maximizing profitability at every touchpoint for 1,600+ global brands. Headquartered in Malmö, Sweden, and with offices all over the world, inriver has a team of over 375 people ready to strengthen your product journey. For more information, visit inriver.com.

Media Contact:
Saffron Dale
Distribution Coordinator
Acumen Media
s.dale@acumenmedia.com