Research unveils nation’s top tweeters

To celebrate the launch of its new digital marketing training courses in The Shard, global digital marketing agency, Jellyfish, has revealed which parts of the UK tweet the most.

The study shows that the people of Kingston upon Thames are the UK’s biggest tweeters with a Tweet Rate of 94.14, followed by the Highland area of Scotland and Ceredigion in Wales, which scored 57.48 and 54.34 respectively.

The locations that tweet the most are all urban, with the exception of the Highland area, Ceredigion and Dumfries and Galloway, although all three do have some sizeable urban areas within their borders.

The Top Ten UK Tweeters Chart here: cloud.highcharts

Tweets Map here: Jellyfish

Despite Kingston upon Thames’s best efforts, when you group the UK by regions, London only comes out third overall, preceded by the North West and Scotland, which takes the top spot. The interactive map and chart below show the Tweet Rate across the UK.

UK Regions by Tweet Rate Chart here: cloud.highcharts

Commenting on the findings, Hannah Rainford, senior social manager at Jellyfish says: “
While we expected big cities like London, and Liverpool and Manchester in the North West, to have a big tweeting population, we were surprised to see them pipped to the top spot by Scotland, which comes top of the tweets. It’s great to see how popular Twitter is across the UK, in both urban and rural areas.”

Jellyfish collated the findings using Brandwatch to pull out one month of research of tweets containing commonly used English words to collect a significant sample of tweets from across the UK. The figures for each region were then divided by the population for each area and then multiplied by 100,000 to create a Tweet Rate.

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For more information, please contact:
Louisa Papachristou at Halo PR: T: 07787 123 316 E: louisa@halopr.london


About Jellyfish

Jellyfish is a global digital marketing agency, with offices in the UK, US and South Africa. The agency’s award-winning combination of technology and talent help it to deliver paid search, SEO, social media, analytics, optimisation, creative and development solutions. Jellyfish delivers full-service digital solutions across a wide range of industries, including property, pharmaceutical, finance and gaming. Its impressive list of clients includes Experian, Under Armour, Fitbit and Channel 5.

The international team of 300 employees, all with industry recognised qualifications, combine a deep understanding of user interaction online combined with advanced technologies. Above all, the agency understands how the convergence of marketing channels, platforms and devices can be used effectively to create an overall winning strategy, and therefore the perfect digital journey for clients.