Revealed: How you eat Fish & Chips proves where you are from in the UK

I think our data really proves that this is a nostalgic cuisine with everyone religiously sticking to the traditions they grew up with.

*Scots are over cod with 1 in 3 now opting for skate
*Midlands - 82% will drown their chips in curry sauce while Londoners play safe with ketchup
*North East 30% will order a meaty pie to replace fish or add on as a cheeky extra
*Londoners prove they’re sticklers for tradition sticking to cod and refusing to call it a chippy dinner

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Online food ordering platform hungryhouse.co.uk reveals that choosing to smother your chips in curry sauce or religiously order cod over a battered sausage can actually determine where in Britain you are from.

Research from a recent hungryhouse survey reveals that despite being the nation's favourite dish, ordering habits vary from place to place in the UK; for example ⅔ of Londoners favour the classic Cod, in Scotland more than half of those surveyed regularly opt for Skate while West Country fisherman are out to catch Pollock, as 60% in the area prove it is now their catch of choice.

Ordering a side of chips is a must for everyone but what you smother them with also varies, unlike Londoners who once again stick with the North East piling on cheese and gravy and the Midlands firmly sticking to Curry sauce (73%) while Scotland sees 68% slapping on their unique Chippy sauce.

Not only do orders differ in each corner of the nation, but also the language you use to describe your fish & chips can determine where you’re from. The study found a clear divide with Londoners and the South firmly sticking to the traditional “Fish ‘n’ Chips” while the more casual “Chippy” is most common in the the North.

As Scots know all too well there are many options when you want something extra, with 58% ordering battered sausage, while a Chunky Pie is favoured in the North East and specifically Newcastle, and in Wales 32% will choose to have a helping of Scraps. An extra item that that is loved by all corners of the nation continues to be a serving of mushy peas, with over 70% of Britons choosing to accompany their dish with the vibrant green edition.

FIsh and Chips has been a firm British favourite after the first shop opened their doors in 1860 to the 10,500 that can be found around the nation today. Indian restaurants take second place with roughly 9,000 in the UK.

Alice Mrongovius, CEO at hungryhouse.co.uk, comments: “Fish and Chips has been a staple takeaway in people's homes for years and many are passionate about how they choose to enjoy it. I think our data really proves that this is a nostalgic cuisine with everyone religiously sticking to the traditions they grew up with. With these findings we’ll continue to ensure we cater to everyone so they can have the perfect ‘Fish’n’Chips’ or ‘Chippy’ delivery with hungryhouse.”


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About hungryhouse.co.uk

hungryhouse is an online food ordering platform, enabling consumers to browse restaurant menus and read customer reviews then order and pay for a takeaway food delivery. Part of Delivery Hero, the world’s largest online food ordering network, hungryhouse has over 11,000 UK restaurant partners, which ensures it is easy to discover new cuisines or choose from local favourites - it is the easy way to takeaway. The convenient website and mobile apps have made takeaway food ordering a quick and easy experience, with no additional cost to the consumer.