i2c worked with the Nielsen Marketing Cloud to produce an award-winning Carling campaign driving an amazing 4.1X campaign ROI
London – 17 June, 2016 – Nielsen today launched its Nielsen Marketing Cloud in Europe enabling regional and global clients to dramatically improve marketing outcomes and reduce media waste across multiple platforms. The Nielsen Marketing Cloud delivers unrivalled consumer data and analytics only Nielsen can provide, in addition to a full-suite of first-party data management, cross-platform media planning, marketing activation and real time campaign analytics applications. The Nielsen Marketing Cloud is immediately available in the UK and France, with Germany, Italy and Spain launching in the coming months.
“Our mission is to empower marketers to deliver more efficient and effective cross-channel experiences for their customers no matter where they are” said Mark Zagorski, EVP, Nielsen Marketing Cloud. “With this launch, our global and regional European clients can now plan, activate and analyse marketing initiatives across multiple channels, harnessing proprietary Nielsen data and applications that are unrivalled around the globe.”
The Nielsen Marketing Cloud will provide European clients insights around their key aggregated customer characteristics including age, gender, demographics, life-stage, shopping behaviour and product purchase intent. Marketers can leverage these insights to build their audience segments and activate them in real-time across all major media and marketing platforms including mobile, online, over-the-top TV, video, social media, email and content management systems.
Additionally, the Nielsen Marketing Cloud has one of the largest global predictive device graphs covering over 6 billion devices, which enables its regional and global clients to develop a single omnichannel view of their customers. All of this makes possible more relevant and timely multi-channel marketing and significant improvements in marketing ROI.
European clients have access to Nielsen Marketing Cloud’s core suite of applications, which include the Nielsen Data Management Platform (DMP), Data-as-a-Service (DaaS) as well as integrations with over 150 third-party media and marketing applications. Additional Nielsen and third-party applications, including Nielsen Media Impact for cross-platform media planning, and Sales Effectiveness solutions will be available in the coming months.
“The Nielsen Marketing Cloud enables us to access very accurate audience-data across myriad consumer traits like purchase consideration and shopping behaviour, and to programmatically reach these tailored audiences at scale in the UK,” said Andrew Muzzelle, Digital Media Director at AIMIA. “With the Nielsen Marketing Cloud we’ve been able to drive efficiency and effectiveness in our digital advertising campaigns. i2c worked with the Nielsen Marketing Cloud to produce an award-winning Carling campaign driving an amazing 4.1X campaign ROI, providing proof of its value.”
AIMIA is the largest loyalty card provider in the United Kingdom; i2c is the JV between AIMIA and Sainsbury’s.
The Nielsen Marketing Cloud is currently being used by Nielsen global clients across industries including food and beverage, personal care, pet care, wine and spirits, digital media, cinema, broadcast, out-of-home and retail.
For more information contact:
Alex Burmaster, Meteor Public Relations
020 3544 3570
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