It’s UK festival season, meaning one thing is guaranteed – rain, and lots of it. We’ve seen steady downpours already this summer and, with July and August festivals coming thick and fast, waterproofs will surely be an essential for all revelers.
Of course, rain and its chief side effect, mud, aren’t the only festival bugbears; losing your spot, your mates and missing out on the music because you’re in the drinks queue are top festival frustrations.
That’s why the clever folks at Oasis, the brand that likes to poke fun at modern day life, have invented a fashion item to address these festival woes. The ‘Mighty Mac’ contains a reservoir funnel on the hood to capture rainwater, an in-built tube system to channel water down the sleeve and a tap to turn on whenever you’re feeling a bit dehydrated. Simply add Oasis Mighty Drops (handily stored in the pocket) to the water, et voila, a delicious drink without the festival fallout.
Oasis Senior Brand Manager, Zara Gugen, said: “Let’s face it, the Mighty Mac is not going to do your festival fashion cred much good, but it’ll keep you dry on the outside and hydrated on the inside. And this is without sacrificing a second of the action or losing your friends for the rest of the festival. Given the colour, your friends aren’t likely to lose you either.”
For more information, visit facebook.com/OasisDrinks or follow @Oasis_Drinks.
TOP FESTIVAL BUGBEARS:
1 - Rain and the associated fallout (mud) - 61%
2 - The loos and queuing for the loos - 55%
3 - Dressing for the unpredictable weather - 22%
4 - Missing acts on other stages - 18%
5 - Losing friends - 15%
6 - Losing my place in the crowd - 13%
7 - Fetching drinks and missing out on the action - 12%
8 - Line up let downs - 11%
9 - Dehydration - 6%
For further information, imagery or enquiries, please email email@example.com.
Oasis is the UK’s number one on-the-go juice drink consumed with food (Kantar Worldpanel: 2015). The fruit flavoured, non-carbonated range is manufactured by Coca-Cola Enterprises in conjunction with The Coca-Cola Company in the UK. The range includes 7 ready-to-drink ‘Oasis’ products - 5 mid-calorie (Summer Fruits, Citrus Punch, Pineapple Rush, Mango Medley, Blackcurrant Apple) and two lights (Summer Fruits, Peach and Passion Fruit). In 2014, Oasis entered the on-the-go squash market with Oasis Mighty Drops – the super-concentrated drops are available in 3 flavours (Mixed Berry, Raspberry Lemonade, Mango Tropical). The brand’s Refreshing Stuff campaign aims to offer a refreshingly honest take on the world.
About Coca-Cola Great Britain
Coca-Cola Great Britain is responsible for marketing 18 brands and over 82 products to consumers across Great Britain. Led by Coca-Cola, one of the world's most valuable and recognisable brands, our company portfolio includes Fanta, Sprite, Dr Pepper, Oasis, glaceau vitaminwater, glaceau smartwater, Schweppes, 5 Alive, Lilt, Kia Ora and Powerade. For more information about Coca Cola in Great Britain, please visit our website at www.coca-cola.co.uk.
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