Mum helps to start a revolution against under-fives dental decay

childhood dental decay, which despite being the world’s most preventable disease, sees over 500 children suffering from tooth decay hospitalised every week

A mum who designed and developed a Chewable Toothbrush to look after her daughter’s teeth, is now empowering other parents to look after their child’s dental health. Brush-Baby has launched a range of dental-care products specifically designed for babies, toddlers and children, within their new Baby Dental section in 230 Boots Stores in the UK and Ireland.

As part of their initiative to reduce tooth decay in children and encourage good dental habits early, Brush-Baby’s founder and creator of the Chewable Toothbrush, Dominique Tillen, has developed a series of advanced dentist-endorsed products. These include Teething Wipes™, BabySonic® and FlossBrush, that care for young children’s growing dental and teething needs.

Commenting on Brush-Baby’s recent launch, Dominique Tillen, MD, said: “Dental care mainly starts at home, often before the child has been seen by a dental professional, leaving mums wondering what to do. Our range of easy-to-use products introduces the parents to simple but effective ways of looking after baby gums and teeth transitioning through the ‘no teeth’, ‘teething’ and ‘teeth’ stages.”

The award-winning company now hopes their increased high street presence, combined with retailers’ initiatives and ‘parent power’, will put children’s dental health high on the agenda, in an effort to reverse levels of childhood dental decay, which despite being the world’s most preventable disease, sees over 500 children suffering from tooth decay hospitalised every week, usually undergoing general anaesthetic for tooth extraction.

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Samples of Brush-Baby products are available upon request and Dominique Tillen (Founder & MD of Brush-Baby is available for interviews)

For further information:

Marian Greally
E: marian@brushbaby.co.uk
T: 0845 520 2229
http://www.brushbaby.co.uk