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“Don’t be tempted to make impulse purchases on Black Friday without first checking what the market price is for a present

Tuesday 25th October 2016

Two of the biggest days for retail in 2016 are now just a month away, and UK consumers are after a bargain to kick off their Christmas shopping.

But how can shoppers make the most of the deals they find in store and online on Black Friday and Cyber Monday?

1. Use a price comparison website or app.

On, consumers can compare the prices of nearly all the big ticket items on their families’ Christmas lists.

Prices for everything from the latest smartphone to top toys, games and other tech items can be scouted out online to ensure the price paid is the best available.

Tip: Download the idealo app (free) before hitting the high street. Use the barcode scanner to see if your purchase is cheaper online.

2. Found a deal? Double check it!

While Black Friday and Cyber Monday do offer consumers the opportunity to buy hot items at bargain prices, consumers should be vigilant that a deal really is a great deal. Consumer editor at, Katy Phillips, advises:

“Don’t be tempted to make impulse purchases on Black Friday without first checking what the market price is for a present The savviest shoppers will have a list of what they are hoping to buy in the Black Friday or Cyber Monday sales, as well as already having their desired price range in mind. This way, you’re less likely to buy something ‘cheap’ on impulse only to then later realise it wasn’t much of a deal at all.”

3. Black Friday isn’t the only option for deal-hunters

If the idea of battling the crowds on Black Friday is a daunting one then fear not. There are bargains to be found on a wide range of gifts right up until the big day itself, especially online. Once shoppers have their list sorted, visit and see which shop is offering the best price. If the current best price is still over budget, then setting a Price Alert is a great idea – you’ll then be the first to know when the price drops, so you can snap up that coveted present at a price that suits you.

Katy Phillips
Tel: 020 3608 1310
Consumer Editor for

This press release was distributed by ResponseSource Press Release Wire on behalf of Idealo Internet GmbH in the following categories: Women's Interest & Beauty, Consumer Technology, Retail & Fashion, for more information visit