THE KEY TO GOOD SLEEP FOR MEN VS WOMEN; SEX OR A GOOD BOOK?

Over twice as many men (12%) than women (4%) say sex helps them sleep

• Twice as many men than women say sex is the key to dreamland
• Twice as many women than men would rather read a good book
• They both agree on the right mattress

LONDON Monday 5th December: Festive cheer might by-pass a third of the UK population this year according to a survey from Drift Sleep. Grumpiness from lack of sleep affects 28% of us so with a third of us planning to go to friends or family this festive season, Drift asked the UK’s adults what they do to get a good’s night’s shut-eye.

Over twice as many men (12%) than women (4%) say sex helps them sleep, whilst more women (13%) than men (9%) say a good book is the best way to drift off. For women it’s all about the bed; the mattress tops the list with 67% saying it’s most important thing, followed by the pillow (65%) and clean sheets (51%).

Men are more likely to be able to sleep anywhere (60%) than women (40%) but there are still things keeping them awake.

Men are more likely to be affected by work worries with 17% saying they can’t stop thinking about work when trying to drop off, only 9% of women have this problem. But when it comes to Christmas games more men than women will stay awake stressing about losing the family game of Monopoly.

What makes for a good night’s sleep? Men vs. Women

…………………………………………………..Men…………………. Women
Right Mattress…………………………………60%........................….. 67%
Comfy pillow……………………………………56%.............................65%
Clean sheets……………………………………40%.............................51%
Room in darkness……………………………..26%.............................28%
Having partner next to me…………………….17%.............................19%
Good sex………………………………………...12%......................……4%
Good book………………………………………..9%........................…13%
Knowing I’ve had a good day........…………14%...........................15%
Not having the kids come in………………….....6%.............................4%
Taking a sleeping tablet………………………….4%.............................3%

What’s keeping us awake? Men vs. Women

…………………………………………………………………….Men…………………. Women
Uncomfortable mattress………………………………………..61%…………………..65%
People snoring…………………………………………………..53%............................67%
Too much food…………………………………………………….26%..........................22%
Too much to drink…………………………………………………23%..........................21%
Worry about waking others up with your own snoring……...31%............................43%
Can’t stop thinking about family arguments…………………18%............................18%
Can’t stop thinking about work………………………………..17%..............................9%
Losing at Monopoly or other game……………………………5%................................2%
Kids who can’t sleep…………………………………………….15%..............................13%
Thinking of family in other places………………………………11%.............................13%


Adam Black, co-founder Drift Sleep says of the results, “With a third of the UK staying away from home this Christmas it’s important that people do all they can to get a good night’s rest. Despite the differences it looks like what both men and women need is a comfortable bed and clean sheets, hopefully that’s not too much to ask of the relatives!”

FOR REVIEW PRODUCTS OR COMPETITION PRIZES PLEASE CONTACT:

holly@theforgecommunications.com
07950 315411.

-ends-

For further information, images, interviews with Adam Black, please contact:
The Forge Communications|01483 821 079
Holly|holly@theforgecommunications.com|07950 315 411
Emma-Jo|emmajo@theforgecommunications.com|07796 934 230
press@driftsleep.com


Notes to Editors

Survey undertaken by Atomik Research on behalf of Drift Sleep. Survey sample 1, 010

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