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Utilita Energy, one of the leading challengers to the Big Six, has confirmed it will hold its prices throughout the winter.

The rising challenger brand celebrated reaching 450,000 customers this week - up from just 200,000 in July 2015 – by reassuring them it will freeze ALL of its gas and electricity tariffs until at least April 2017.

“We do all we can to give our customers the fairest deal possible so I am delighted we can reassure them they will not be paying more this winter – we will continue to do everything in our power to help Britain’s hard-pressed families,” said CEO Bill Bullen.

“We have seen many other suppliers – large and small – increase their prices in recent weeks, creating uncertainty and fear for many of their customers. Utilita’s customers will not have those same worries this winter.”

Smart Pay As You Go provider Utilita has held a Price Commitment aiming to always be cheaper than the Big Six since 2008* – cutting its gas prices five times since 1 January 2015.

Its last price rise came as far back as August 2014.


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* Based on Ofgem medium consumption (12,500 kWh for gas and 3,100 kWh for electricity) and using the best Dual Fuel standard variable prices available to prepayment customers from the Big Six suppliers.


Launched in 2003, Utilita Energy has established itself as Britain’s leading supplier of Smart Pay As You Go (PAYG) energy - more than doubling its number of customers in 2014/15 alone.

Offering a fairer energy deal to lower income and energy-conscious households, as of December 2016 more than 80% of its customers – the highest percentage in the UK energy sector - used Smart meters.

Utilita’s Smart PAYG product allows them to top-up their energy remotely and monitor their usage and credit balance in real-time, enabling them to take control of their energy spend – making estimated bills a thing of the past.

Utilita has also launched a free app to increase the number of safe, easy ways customers can pay for their energy.

In January 2016, Utilita debuted in Which? Magazine’s Top 5 Energy Suppliers for quality and customer service. In December 2016 Utilita welcomed its 450,000th customer.

To find out more about Utilita Energy visit

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