Skip navigation
Skip navigation
You are using an outdated browser. Please upgrade your browser.

The majority of Brits (61 percent) are in complete denial about their health, according to new research.

A new study into the nation’s attitudes towards their wellbeing has revealed we tell on average 20 fibs a week regarding our lifestyles – that’s 1,020 every year.

And it isn’t only our friends we try to deceive, it is also partners, doctors – and even ourselves, according to the research by KP Nuts.

In fact, a staggering 61 percent of the adults who took part in the study admitted they were in denial about their health – with 16 percent claiming they “always” paint a healthier picture of their lives to others.

Fifteen percent have told acquaintances that they are a non-smoker when it wasn’t the case – and further a 13 percent routinely play down the level of alcohol they consume.

A further 12 percent claim they are “gym-goer” - regardless of how often they actually frequent the gym.

However, the biggest fib to emerge from the poll was how much water we drink – with 18 percent claiming they drink more than one litre of it every day.

Other regular fibs to emerge from the research included “I never eat take-aways” (7 percent), “I don’t watch television” (14 percent) and “my children aren’t allowed sweets” (6 percent)

But regardless of age, mums are the people we are most likely to lie to about our health to - with 19 percent of adults STILL pulling the wool over their mother’s eyes about how healthy they are.

16 percent tell lies to their other half about their lifestyle – and a further 16 percent admitted going to the school playground in their gym gear to give off a healthy vibe to the other mums and dads.

More worryingly – 19 percent of us routinely lie to our GP about our lifestyles with 41 percent filling medical forms in inaccurately to give off a better impression.

36 percent exaggerate how healthy they are on social media –and men are the worst culprits (43 percent)

When asked why, 26 percent of those polled said it was because of peer pressure – and 14 percent said it was because of celebrity influences.

51 percent said they felt pressure to keep up with the Jones’s in terms of their health.

A spokesperson for KP Nuts who commissioned the research says, “We’re all a little guilty of fibbing about what we’ve really been snacking on, but the truth is, we don’t have to take supplements and pump iron at the gym to be healthy. Some foods that we write off in a bid to eat well, can be far more nutritious than we give them credit for. It’s not about following food fads, it’s about knowing which foods taste good and still give you the nutrients you need. A handful of peanuts for example (or 25g) can provide around 7g of protein, and tastes great too.”

But despite the trend for healthy living – real or fake – millions of Brits believe many of their friends are also not being entirely honest about their lifestyles.

Around one in four (23 percent) said ‘everyone does it’, while 35 percent agreed because ‘no-one can be super-healthy all the time’.

Another one in five (20 percent) confessed their ‘crime’ but added: ‘I am nowhere near the worst culprit’.



1. I drink more than 1 litre of water a day
2. I don’t watch much telly
3. I only drink at weekends
4. I visit the gym regularly
5. My kids aren’t allowed sweets
6. I have a normal BMI
7. I never eat takeaways
8. I don’t really like chocolate
9. I don’t like the taste of alcohol
10. I’m not a fan of fried food
11. My kids love vegetables
12. I never eat fast food
13. I lift really heavy weights
14. I only shop at organic supermarkets
15. I don’t eat any saturated fat
16. I won’t have processed food in the house
17. I have never tried a kebab
18. I don’t eat carbs at all
19. I’ve run a marathon
20. My children never eat fast food

Notes to editors
Survey of 2,000 adult workers by KP Nuts, February 2017.

Please contact for more information

About KP Nuts

Forming part of the Intersnack Group, one of Europe’s leading snack companies and the largest buyer of nuts in the world, sourcing from Asia, Africa and Central & South America.
KP aims to ensure people are treated fairly throughout the supply chain, from farmers to workers, communities and consumers. The company strives to minimise its environmental impact from the farmer’s field to its state of the art factory in Hellaby, Rotherham.

With over 60 years of peanut know-how, KP are the experts in sourcing and roasting the best quality nuts to create delicious and exciting products that meet consumers’ needs. The KP range of products include the much-loved Original Salted Peanuts, Dry Roasted Peanuts, Honey Roast Peanuts and more recently, XL Crunchy Coated Peanuts.

Follow us on Twitter

This press release was distributed by ResponseSource Press Release Wire on behalf of Mercieca Ltd in the following categories: Health, Women's Interest & Beauty, Food & Drink, for more information visit