Our future products will aim to continue to improve people’s lives.
FOR IMMEDIATE RELEASE
London, UK – We Are Personal is excited to announce the launch of WAP Dynamic - a unique, AI-driven tool that enables individually-tailored website experiences for digital advertising campaigns. The official launch date for WAP Dynamic is 8th June 2017.
We Are Personal believe WAP Dynamic will change digital advertising experiences for the better. No longer will users be faced with an irrelevant website but instead will see a site that is tailored to the advertisement they have engaged with and personalised to their needs. What’s more, the personalisation algorithm will develop its capabilities over time with the aid of machine learning processes. Gone are the days of single-page campaign landing pages, built with the mentality that the user must simply convert based on one line of messaging or not at all. WAP Dynamic offers marketers the ability to dynamically change their entire website to match each user’s needs, including remembering them for future visits, so that visitors will always be able to find the right information at the right time.
Following two years of development building an exceptional personalisation engine, We Are Personal has launched the first product to make use of it, as part of an ongoing effort to make website experiences more personal. The launch will initially offer a limited 30-day free trial to the first 30 users, which can be accessed by booking a demo on the company’s website at www.wearepersonal.com.
Adam Lee, CEO of We Are Personal, said “I’m extremely proud of the software we have developed. Having worked in digital marketing for over a decade I wanted to offer a solution that would improve the digital experiences for as many people as I could reach. Our first step is to improve advertising experiences and, through WAP Dynamic, I believe we will achieve just that. Our future products will aim to continue to improve people’s lives.”
We Are Personal are a digital personalisation software developer and supplier with a vision for delivering outstanding digital customer experiences. Each product we release has the objective of making people’s lives better by removing the frustrations that are synonymous with everyday uses of digital technology.
We Are Personal
86-90 Paul Street
+44(0) 20 3868 4656
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