INTRODUCING THE BREATH COMPANY HEALTHY GUMS ORAL RINSE, A REVOLUTION IN GUM HEALTH

Oral health is one of the gateways to general health and well being, and brushing up on your daily dental routine has never been more important. Gum disease carries a higher risk of causing a stroke than diabetes and has also been linked to heart disease, dementia, cancer and premature birth.

Also referred to as peridontal disease, gum disease is caused by plaque, the sticky film of bacteria that is constantly forming on our teeth. The incidence of gum disease increases with age with 50% of adults 30 years or older and 70% of adults 65 years or older with gum disease.

With the growing evidence between poor oral health and serious health conditions there’s never been a better time to optimize your dental and gum health. Scientifically developed by the founder of The California Breath Clinics, dentist and internationally acclaimed ‘Bad Breath Guru’ Dr Harold Katz, The new The Breath Company Healthy Gums Oral Rinse £14 500ml is formulated to use in your daily oral care routine and support and maintain
healthy gums.

Recommended for use by Peridontists globally, The Breath Company Healthy Gums Oral rinse is packed with actives proven to support and promote gum health. Formulated with an ingredient proven to fight gum disease it works in two ways by eliminating the germs associated with gum disease and reducing the formation of biofilm which leads to plaque and tartar build-up.

Used twice a day, this oral rinse will rapidly improve healthy gum appearance and provides relief from bleeding and sensitivity caused by gingivitis. Approved for use by diabetics and pregnant and nursing mums, it is gluten free, vegan, Kosher.

Shake well before use then rinse mouth for 1 minute with one capful. Gargle with another capful for 30 seconds to clean your throat, a major source of bad breath, wait 5 minutes before eating. Use morning and night.

The Breath Company Gums Oral Rinse £14 500ml is available from Boots stores nationwide and www.boots.com.

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Further information, samples, photography from:
Sparkle PR Ltd Wendy Campling / Nicola Boniface /Jackie Huggett
Tel. 0208 256 0570/ 0208 256 0572/0208 686 3141 Email: wendy@sparkle-pr.com, nicola@sparklepr.
com; jackie.thompson@sparkle-pr.com

Notes to Editors:

About Dr Harold Katz

Dr. Harold Katz is a dentist with an advanced degree in bacteriology and a lifelong advocate of good oral health .Dr. Harold Katz is the founder of The California Breath Clinics and the developer of the THE BREATH CO line of premium oral care products. He is the internationally recognised expert in the fields of bad breath, taste disorders, tonsil stones and dry mouth. Known as the 'Bad
Breath Guru' due to his numerous television appearances on U.S shows like The View and the CBS Early Show, he has helped millions of people around the world eliminate their bad breath problems.

Dr. Katz is a graduate of the UCLA School of Dentistry and holder of a separate degree in Bacteriology, also from UCLA. In the 1970s he established a thriving dental practice in Beverly Hills, California, minutes from bustling 20th Century Fox Studios. There, he perfected his dental techniques while working with some of Hollywood's biggest stars.

Full biography on request