A range of vegan specialities produced in the UK by Heather Mills’ ethical food firm VBites is to go on sale at hundreds of Hofer stores across Austria, Hungary and Slovenia.
VBites’ products to be sold by Hofer, a subsidiary of global supermarket chain ALDI, include meat-free ‘chicken’ and ‘beef’ style pieces, ‘chicken’ nuggets and vegan ‘schnitzel’.
Hofer said the range would supplement its own “Just VEG” brand of vegan products.
“We’re delighted that Hofer is stocking a selection of our VegiDeli foods,” said Heather Mills, owner of VBites, which has been rated the UK’s most ethical vegetarian foods supplier on ten occasions by the Good Shopping Guide.
“This is a great opportunity for us to show customers in Austria, Hungary and Slovenia just how delicious meat substitutes can be. Our foods can often help people make the transition from a meat-based diet to a plant-based one.”
Made from 100% natural plant based ingredients, VBites foods are popular with vegans, vegetarians and people who want to cut down on the amount of meat they eat.
Because they are free from animal products/derivatives, cholesterol, artificial colours, lactose, hydrogenated fats and GMOs, they are suitable too for people with special dietary needs, such as those who are lactose or casein intolerant. Many VBites’ foods are also kosher and halal approved and pareve.
VBites’ products to be sold by Hofer from 11th September include:
VegiDeli Meat-Free Schnitzel: 200 g
VegiDeli Chicken Style Nuggets: 150 g
VegiDeli Chicken Style Pieces: 150 g
VegiDeli Beef Style Pieces: 150 g
All will be priced at 2.49 Euro per pack.
As part of the promotion, mailers highlighting the range are being delivered to every household in Austria.
A leading provider of vegan foods to the health trade in the UK, ethical food firm VBites produces over 100 different products under the Vegideli, Cheatin’, Making Waves and Cheezly brand names at its manufacturing plant at Corby, UK. The company currently exports to 18 countries worldwide.
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