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London, UK. Lifecake, a visual storytelling platform for childhood photos and videos, conducted a survey of 2,000 people, to gauge the evolution of modern family life in the UK today. Lifecake’s findings centre around how Britons’ changing perceptions of the typical nuclear family, particularly with regards to LGBT-parenting, working parents and gender-neutral parenting.

Key findings:

Fewer men than women believe that the workplace has improved for working parents. Greater flexibility from employers is necessary.
70% of men and 65% of women agree that men are taking a more active role in parenting than a decade ago.
The UK is seen as the most supportive country of LGBT families, with 75% of respondents declaring it the best place for LGBT parents to live.
London was selected as being the best UK city, followed by Brighton, Manchester and Oxford, with Bradford and Belfast coming in last.
42% of young people are in favour of gender-neutral parenting.

Changing work patterns for women and men, an increase in LGBT marriages and adoptions, rapid technological advances and the rising cost of living have all shifted the state of the nuclear family unit over the past decade.

“The family dynamic in the UK has undergone a dramatic change within a relatively short space of time, with a shift away from the traditional nuclear family.”, Lifecake co-founder Ed Botterill said of the research. “Our study shows how social attitudes have evolved to reflect new these new family types.”


To view the full infographic, visit Lifecake’s blog.


For media enquiries, additional information from our survey, or for quotes from Lifecake’s co-founder, please contact:

Maria Hughes
Media Relations Manager
BlueGlass
Email: mhughes@blueglass.com
Phone: 0207 242 0142
Mobile: 07731693281

Press resources:
https://www.dropbox.com/home/Lifecake
Modern Families infographic:
https://blog.lifecake.com/lifecake-blog/2017/11/08/modern-br...

Notes for the editor

9.6% of all adoptions in the UK were by LGBT parents in 2015-16.
The number of stay-at-home dads has risen from 111,000 in 1993 to 232,000 in 2017.
Between 2007-8 there were only 80 adoptions by same-sex couples in England. By 2015-16, this had increased to 450.

About Lifecake - Lifecake is a cloud-based photo-sharing platform which allows users to create a secure timeline of family photographs and videos to share with close family and friends.

Website: lifecake.com
Facebook: @lifecake
Twitter: @Lifecake

This press release was distributed by ResponseSource Press Release Wire on behalf of BlueGlass Interactive UK Ltd in the following categories: Men's Interest, Home & Garden, Women's Interest & Beauty, for more information visit https://pressreleasewire.responsesource.com/about.