Bloom & Wild Explore Modern Floriography: 93% of People Don’t Consider the Meaning of the Flowers They Send

Bloom & Wild Explore Modern Floriography:
93% of People Don’t Consider the Meaning of the Flowers They Send

Bloom & Wild surveyed 2,500 people and found 42 per cent of people buy flowers to tell someone they love them, yet only 7 per cent of people consider the true meaning of the flowers they’re sending

Red is the most popular colour for flowers
Men are more than twice as likely to buy flowers as an apology
Women over 2x more likely to choose based on the scent
Men over 2x more likely than women to buy for secret lover

People have long used floriography, the language of flowers, as a secret way to send messages to friends, family and lovers. However research conducted by Bloom & Wild shows that we no longer understand the meaning of the flowers we’re sending.

Of the 2,500 British people surveyed, just 17 per cent correctly identified that peonies represent compassion. 42 per cent thought they represented purity and beauty, 20 per cent thought gratitude, 11 per cent thought secret love and 10 per cent thought peonies represent fidelity.

Is it time to re-introduce the art of floriography to send more meaningful bouquets?

To celebrate the expressive new additions to their Luxury Collection, Bloom & Wild has explored the meaning and symbolism of flowers and how modern floriography can be used today to send innovative, unique and creative messages to loved ones. To help keep the language of flowers alive, the findings have been packaged in an illustrative and informative infographic which describes the key meaning of flowers to guide people to send the perfect message.

The infographic shares the vast meanings of several flowers - from colour, variety and meanings based on scent, use, and mythological stories. The piece goes on to share how a bouquet of just the right blooms can send a provocative and meaningful message - and even the way it is hand-delivered has meaning.

Bloom & Wild demonstrates how we can continue to use the language of flowers to communicate with the ones we love.

For complete media pack, view this link to DropBox:

Infographic on the language of flowers
Images of Luxury Collection
Press release as word document and PDF
Quotes from Bloom & Wild,
Psychologists,
Interior Designer

Please get in touch for more statistics, information about the survey and quotes.

Survey Data
2,500 respondents via survey provider usurv.com.
27% said Red was their favourite coloured flowers
Men are 2x more likely to choose based on the meaning of the flower
Men over 2x more likely than women to buy for secret lover
Women 2x more likely to buy for family and friends
25-34 year olds care most about the designer/collection


Notes to Editors

About Bloom & Wild
Bloom & Wild are online and mobile florists who use technology to make giving and receiving fresh flowers as simple as it should be. Bloom & Wild customers choose from an extensive range of stunning collections, to send straight to the letterboxes of millions of households across the UK.

Relevant links:
Press resources: Media Pack
Infographic: See Here

For further information, and additional quotes
Kiera Fitzgerald
PR Specialist at BlueGlass
Direct line: 020 7242 0142
Mobile: 07906 422 478
Email: kfitzgerald@blueglass.com