The Dental Routines to Start Now for a White Smile in Time for Christmas

over a third (36%) don’t brush their teeth twice a day.

• 75% of Brits are unhappy with the colour of their teeth
• Celebrity dentist gives his verdict on the fastest way to whiten teeth
• Start now and have whiter teeth by Christmas

For the 75% of Brits who are unhappy with the colour of their teeth, there is still time to reveal white teeth in time for party season.

The dentists at White Glo have put together a guide on the quickest ways to improve the colour of your teeth.
James Buchanon from White Glo gives his advice and the five simple routines to take up in the run-up to Christmas.

1. Brush after eating and drinking:
James says “It still surprises me how over a third (36%) don’t brush their teeth twice a day. For faster whitening results I’d recommend carrying a toothbrush and small tube of toothpaste, so you can brush after drinking coffee and eating foods like berries, to avoid staining your teeth.”

2. Try a natural whitening method:
James continues, “Strawberries may seem like a tasty way to get whiter teeth and their malic acid does have some ability to temporarily dissolve stains. However, for faster results, I’d recommend opting for a charcoal toothpaste to really soak up stains and kill bad bacteria. Oil pulling works in a similar way, but should not replace a good toothpaste.”

3. Use floss and mouthwash every day:
James points out, “While it may seem obvious, our research shows only 10% are incorporating these simple steps into their morning routine. Diligence is key when it comes to flossing. You want to floss below the gum line, but ensure you aren’t scrubbing the enamel away. When the enamel thins, the yellow hue underneath becomes more visible.”

4. Switch to a whitening toothpaste:
James advises, “Simply switching your regular toothpaste for one with whitening properties is going to give you results by Christmas. For maximum results, I’d recommend opting for a low abrasion formula with added fluoride. If you leave it too late, instant whitening strips, like the White Glo ones, are a great option and dissolve on the teeth without any mess.”

5. Eat cheese:
Finally, James recommends, “To offset stains caused by certain foods and drinks, you can try adding a little cheese. The calcium will create a film over your teeth to offer some protection to dark colours and acids.”
James Buchanon shares his final verdict, “People are always looking for a quick fix when it comes to getting whiter teeth and the truth is that prevention is key. Putting preventative methods into practice now and combining with a whitening toothpaste or whitening kit will make for a more confident smile this Christmas.”

ENDS

Teeth Whitening strips and kits are available for press.

To find out more about looking after your teeth visit White Glo

For additional comment, imagery, or samples to accompany this release please contact Danielle on danielle@kincomms.com or Lewis Gunn on lewis.gunn@kincomms.com or call 02077179696.

Notes to Editors:
The research was conducted with 2,000 UK Adults via online consumer panel Vital Statistics between 20th and 23rd January 2017.

White Glo was first established in Australia in 1993 and was the first company to introduce teeth whitening products to the Australian market. White Glo is one of the market leaders in Australia’s whitening toothpaste and teeth whitening industries. White Glo products are now sold in the United Kingdom, South Africa, Russia, Singapore, China, Hong Kong, Japan, Middle East, New Zealand, Papua New Guinea, Greece, Philippines and Cambodia.

UK Stockists include; Boots, Superdrug, ASDA, Tesco and Morrisons.